# Complir

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/complir-aps

- Industry: Software
- Headquarters: Copenhagen, Denmark
- Website: www.complir.io/
- Total disclosed funding: $11M
- Latest round: Seed (Jul 2, 2026)
- Investors on record: 10

## About

Based in Denmark, Complir ApS provides an integrated platform that simplifies product compliance for retailers and manufacturers, ensuring adherence to complex regulations across numerous markets. Complir ApS is a compliance management company headquartered in Copenhagen, Denmark, established in 2024 founded by its co-founders Gustav Bang, Tine Kühnel and Marc Kaa Brejner. The firm focuses on delivering solutions that aid businesses in navigating regulatory environments. In July 2026, Complir ApS raised USD 11 million in seed funding led by General Catalyst Partners, with participation from other investor True, Liquid 2 Ventures, SV Angel, Ritual Capital, Founders Future, Gharage Ventures, Robinhood Ventures, Y Combinator and Vendep. Gustav Bang is serving the role of CEO. Complir offers a comprehensive platform designed to streamline product compliance in the retail sector. The company's core product is an AI-powered compliance management tool that integrates product information, regulatory requirements, and supplier data into a single interface. This system aids companies in tracking and managing compliance with evolving regulations across 30+ countries, encompassing detailed aspects such as labeling, testing, documentation, and chemical restrictions. Complir's primary clientele includes retailers and manufacturers navigating complex compliance landscapes in markets such as the European Union, the United States, and emerging international markets. By eliminating reliance on scattered spreadsheets and manual processes, Complir's solutions cater to businesses aiming to enhance operational efficiency and ensure product safety. Complir generates revenue through subscription-based models tailored to its compliance management platform. Clients engage with the service through various plans that may include tiered pricing based on the number of users and the extent of features accessed. Typical transactions involve annual or monthly subscriptions, where businesses pay for access to the platform, gaining real-time insights into compliance requirements and regulatory updates. The model supports B2B relationships, primarily focusing on retailers and manufacturers who require ongoing compliance support. Specific pricing structures are associated with the platform's capabilities, ensuring that customers receive the necessary tools to navigate their compliance obligations effectively. The company will use the July 2026 funding to expand regulatory coverage, grow across Europe, and hire engineers, compliance experts, designers, and go-to-market personnel. It will also continue investing in engineering, product development, and commercial expansion.

## Funding rounds

- Seed, Jul 2, 2026, $11M — General Catalyst Partners, SV Angel, Y Combinator, True, Vendep, Liquid 2 Ventures, Founders Future, Ritual Capital, GHARAGE Ventures, Robinhood Ventures

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- True (https://capitalatlas.ai/funds/true) — Seed
- Vendep (https://capitalatlas.ai/funds/vendep) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Founders Future (https://capitalatlas.ai/funds/founders-future) — Seed
- Ritual Capital (https://capitalatlas.ai/funds/ritual-capital) — Seed
- GHARAGE Ventures (https://capitalatlas.ai/funds/gharage-ventures) — Seed
- Robinhood Ventures (https://capitalatlas.ai/funds/robinhood-ventures) — Seed