# CompeteShark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/competeshark

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.competeshark.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Sep 17, 2015)
- Investors on record: 1

## About

CompeteShark is a competitive and market intelligence platform that monitors and analyzes online activities of competitors in real-time, providing businesses with actionable insights to enhance their marketing strategies.Founded in 2014 in Sydney, Australia, CompeteShark offers tools for competitive analysis and market intelligence. The founders, Kiran Kumar, Manoj V, and Shaun Thambyah, established the company to help businesses track competitors’ online strategies. In September 2015, CompeteShark raised USD 150,000 in Seed funding from Right Click Capital, marking its first investment round, and has since focused on expanding its services.CompeteShark provides a comprehensive competitive and market intelligence tool designed to monitor and analyze competitors’ online activities in real-time. The platform allows users to track important changes on competitors' websites, including content updates, layout experiments, and promotional activities, thus enabling businesses to gain insights into their rivals’ audience targeting strategies. By visualizing changes as customers would perceive them, CompeteShark simplifies the data interpretation process, making it accessible to users without advanced data analysis skills. The service is utilized by a diverse clientele, including leading brands across various industries, such as retail and technology, who rely on CompeteShark to enhance their marketing efforts and maintain a competitive edge. CompeteShark primarily serves clients in markets including North America, Europe, and Australia, providing tailored insights relevant to each specific geographical area.CompeteShark operates on a subscription-based revenue model, offering its services primarily through monthly or annual plans. Clients engage with the platform based on a tiered pricing structure that aligns with their specific needs, enabling them to access competitive intelligence tailored to their market segment. The transaction structure is predominantly B2B, with businesses subscribing to receive daily reports and alerts regarding their competitors' activities. This model ensures a steady revenue stream and fosters ongoing engagement with clients who require consistent updates on market dynamics. The services provided by CompeteShark include flagship offerings that cater to various aspects of competitive analysis, thereby supporting businesses in making informed decisions based on real-time data.CompeteShark plans to use the recent Seed funding of USD 150,000 raised in September 2015 to enhance its product offerings and expand into new geographic markets. The company is currently focusing on developing new features for its platform to improve user experience and intends to launch these updates by the end of 2023. Additionally, CompeteShark is targeting expansion into Asian markets, with plans to establish a presence in Singapore and Hong Kong by 2024, aiming to capitalize on the growing demand for competitive intelligence tools in those regions.

## Funding rounds

- Seed, Sep 17, 2015, $0.1M — Right Click Capital

## Investors

- Right Click Capital (https://capitalatlas.ai/funds/right-click-capital) — Seed