# Compass Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/compass-labs

- Industry: Software
- Headquarters: San Jose, US
- Website: www.compasslabs.com
- Total disclosed funding: $16M
- Latest round: Series B (Feb 16, 2012)
- Investors on record: 3

## About

Compass Labs, Inc. is a digital advertising technology firm that specializes in innovative solutions to enhance brand visibility and engage consumers through data-driven marketing strategies.Compass Labs, Inc. is focused on digital advertising solutions, established by founders Elisabeth Duijnstee and Isaac Mujuni. The company has evolved its business strategy over time. It is headquartered in San Jose, US. Compass Labs has successfully raised USD 6.00 mn in its Series B funding round from investors including New Enterprise Associates and Presidio, bringing its total amount raised to USD 6.00 mn and a current company valuation of USD 47.80 mn. 

Compass Labs primarily operates within the digital advertising and marketing technology sector, providing a range of innovative solutions designed to enhance brand visibility and consumer engagement. Their core offerings center around advanced data analytics, programmatic advertising, and social media marketing. These tools leverage real-time data to optimize ad placements and strategies across multiple platforms, catering to businesses aiming to improve their online marketing effectiveness. The end use cases focus on increasing return on investment for advertising budgets by targeting specific demographics and maximizing audience reach. Compass Labs serves a diverse client base, including small to medium-sized enterprises (SMEs) and large corporations across various sectors, particularly in North America, Europe, and Asia-Pacific regions, where digital marketing is a critical component of business strategy.The revenue model of Compass Labs is primarily based on a subscription framework, supplemented by service agreements that facilitate ongoing engagement with clients. The company generates income through tiered pricing plans, allowing businesses to select packages that best fit their advertising needs, which includes features such as advanced analytics, campaign management tools, and access to exclusive market insights. Partnerships with other technology providers and digital platforms enhance their service capabilities, contributing to a robust revenue stream. Transactions typically occur on a contractual basis, where clients commit to specific service levels for a defined period, ensuring a consistent flow of revenue. This structured approach allows Compass Labs to maintain strong relationships with clients, fostering loyalty and long-term business growth.Compass Labs, Inc. went out of business.

## Funding rounds

- Series B, Feb 16, 2012, $6M — New Enterprise Associates, Presidio
- Series A, Jul 19, 2010, $5M — New Enterprise Associates, TriplePoint Capital
- Series A, May 13, 2010, $4M — New Enterprise Associates
- Series A, Sep 23, 2009, $1M — New Enterprise Associates

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series A
- Presidio (https://capitalatlas.ai/funds/presidio) — Series B