# Compass

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/compass-2

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.compass.co
- Total disclosed funding: $1M
- Latest round: Seed (Jun 29, 2016)
- Investors on record: 2

## About

Compass is a domain name service company that enhances business branding and online presence through a curated marketplace and advanced branding tools.Compass operates as a domain name services provider specializing in enhancing online branding. Founded in San Francisco, US, the company focuses on providing businesses with access to a marketplace of over 300,000 curated domain names. In June 2016, Compass raised USD 1 million in Seed financing from New Enterprise Associates and PROfounders Capital, which contributed to its growth strategy. The founder's previous entrepreneurial experience is not detailed in available sources.Compass.co specializes in providing a range of domain name services aimed at enhancing business branding and online presence. Their core offerings include a marketplace featuring over 300,000 brandable domains, which are expert-curated to meet the needs of businesses seeking to elevate their digital identity. The platform allows users to instantly purchase one-word domains with modern extensions such as .ai, .io, and .xyz, catering to modern brands that require distinctive online identifiers. Additionally, Compass.co offers AI-powered branding tools, logo design services, and a brand alignment tool designed to facilitate the naming process for startups and established companies alike. Their clientele spans various sectors, including technology, e-commerce, and creative industries, targeting businesses primarily in North America, Europe, and Asia that require comprehensive solutions for domain acquisition and branding.The revenue model of Compass.co is primarily transaction-based, deriving income through the sale of domain names and associated services. Customers engage with the platform to purchase domains either directly or through managed contests that generate unique name ideas. Each successful domain sale contributes to their revenue stream, while additional services like trademark protection and AI-driven branding tools further enhance their financial performance. Pricing structures typically include individual transaction fees for domain registrations as well as potential fees associated with premium services, ensuring a diversified income portfolio. Through strategic partnerships and direct sales, Compass.co maintains a robust transaction system that supports ongoing revenue generation while delivering valuable services to its client base.In June 2016, Compass raised USD 1 million in Seed financing to support its growth initiatives, which include the development of new AI-powered branding tools and the expansion of its marketplace offerings. The company plans to target new markets in Europe and Asia by the end of 2024, enhancing its presence in regions with growing demand for branding services. This funding is intended to facilitate the design and launch of new products aimed at improving the user experience and expanding the customer base.

## Funding rounds

- Seed, Jun 29, 2016, $1M — New Enterprise Associates, PROfounders Capital

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- PROfounders Capital (https://capitalatlas.ai/funds/profounders-capital) — Seed