# CommerceIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/commerceiq

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.commerceiq.ai
- Total disclosed funding: $221M
- Latest round: Series D (Mar 21, 2022)
- Investors on record: 7

## About

Based in California, US, CommerceIQ, formerly known as Boomerang Commerce, was founded in 2012 by founder Guru Hariharan. The company is an algorithmic platform for consumer brands to grow their e-commerce business. In May 2019, Lowe’s Companies, Inc. acquired CommerceIQ, Inc. As of June 2021, the company has a total of 4 funding rounds.

CommerceIQ integrates the disciplines of data science and machine learning into e-commerce, CommerceIQ's platform automates actions across sales, marketing, and operations, allowing merchants to double their effectiveness through automation and create sustainable development. The company's platform uses machine learning to perform sales performance root cause analyses, price war tracking, competitor insights, threat analytics, and automated campaign management.

The company plans for international expansion and to further grow its product research and development.

## Funding rounds

- Series D, Mar 21, 2022, $115M — Insight Partners, Trinity Ventures, Shasta Ventures, Madrona Venture Group, SB Investment Advisers
- Series C, Jun 4, 2021, $65M — Insight Partners, Trinity Ventures, Shasta Ventures, Madrona Venture Group
- Series C, Oct 13, 2017, $20M — Trinity Ventures, Industry Ventures, Shasta Ventures, Madrona Venture Group, Cross Creek
- Series B, Dec 3, 2015, $12M — Trinity Ventures, Shasta Ventures, Madrona Venture Group
- Series A, Jun 30, 2014, $8.5M — Trinity Ventures, Madrona Venture Group

## Investors

- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series A, Series B, Series C, Series D
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C, Series D
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series B, Series C, Series D
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series C
- Cross Creek (https://capitalatlas.ai/funds/cross-creek) — Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C, Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D