# Colorkey

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/colorkey

- Industry: Consumer Products
- Headquarters: Guangzhou, China
- Website: www.colorkey.com
- Total disclosed funding: $43M
- Latest round: Series A (Apr 8, 2020)
- Investors on record: 6

## About

Based in Guangzhou, China and established in 2018, Colorkey is a cosmetic brand providing domestic cosmetic products.

The company’s main business is the production and sale of beauty products, catering to a diverse range of consumers with its portfolio of brands. Meishang’s self-developed brands include Colorkey, Superface, and Lab101, offering a wide array of products such as eyeshadow palettes, concealers, and setting powders. Its products are used in the fields of cosmetics and personal care.

The company generates revenue by providing cosmetics and skincare products through its diverse brand offerings.

## Funding rounds

- Series A, Apr 8, 2020, $28M — Innovation Works, Welight Capital, CEC Capital, Red Star Macalline Group Corporation
- Angel, Dec 23, 2019, $14M — Hong Shan, JD.com

## Investors

- Hong Shan — Angel
- JD.com — Angel
- Innovation Works (https://capitalatlas.ai/funds/innovation-works) — Series A
- Welight Capital (https://capitalatlas.ai/funds/welight-capital) — Series A
- CEC Capital (https://capitalatlas.ai/funds/cec-capital) — Series A
- Red Star Macalline Group Corporation — Series A