# Colorcast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/colorcast

- Industry: Internet
- Headquarters: Austin, US
- Website: www.colorca.st
- Total disclosed funding: $6.8M
- Latest round: Seed (May 24, 2022)
- Investors on record: 8

## About

Colorcast, Inc. delivers an innovative sports betting research platform that enhances user engagement by offering advanced analytics and tools for strategic betting decisions across various sportsbooks.Colorcast, Inc. is a sports betting research platform established in 2019 in Austin, US. It was founded by Evan Kirkham and Peter Reggio. The company has undergone a significant pivot towards leveraging data analytics to improve customer betting experiences. In 2022, Colorcast raised USD 5.25 mn in Seed funding, led by Next Coast Ventures, with contributions from multiple investors. The total amount raised by the company stands at USD 5.25 mn, and its current valuation is USD 21.16 mn.Colorcast offers a comprehensive sports betting research platform designed to improve the betting experience by providing integrated tools for browsing, analyzing, and executing picks across major sportsbooks. Key features include Positive Expected Value (EV) betting tools, real-time injury reports, and odds comparisons that help users identify lucrative betting opportunities. Targeting adult sports bettors aged 21 and older, Colorcast serves both individual bettors and advanced users interested in optimizing their betting strategies. The platform is accessible in various markets, particularly in the United States where multiple states have legalized sports betting.Colorcast generates revenue primarily through a subscription-based model, offering a monthly subscription at USD 19.99 and an annual plan priced at USD 199.99. The Pro subscription plan, aimed at advanced bettors, is available for USD 129.99 monthly or USD 579.99 annually, granting access to premium features such as arbitrage tools and detailed analytics. Revenue is derived from direct consumer transactions as users subscribe to the platform, reflecting a direct-to-consumer model that caters to the rising demand for data-driven betting solutions in the evolving sports betting landscape.In June 2022, Colorcast, Inc. raised USD 5.25 mn in Seed funding to expand its platform capabilities. The recent funding will support the development of new products designed to improve user engagement and analytics functionalities. Additionally, Colorcast plans to target expansion into new geographic markets, focusing on states in the US where sports betting is becoming increasingly legalized. These initiatives aim to enhance the platform's reach and improve overall user experience.

## Funding rounds

- Seed, May 24, 2022, $5.3M — Capital Factory, Connetic, Next Coast Ventures, eonCapital Ventures, VoicePunch, Tribeca Early Stage Partners, Harvard Business School Angels Chicago, Hilltop Venture Partners
- Seed, Nov 2, 2021, $1.5M — Connetic, VoicePunch, Tribeca Early Stage Partners, Hilltop Venture Partners

## Investors

- Connetic (https://capitalatlas.ai/funds/connetic) — Seed
- VoicePunch — Seed
- Tribeca Early Stage Partners (https://capitalatlas.ai/funds/tribeca-early-stage-partners) — Seed
- Hilltop Venture Partners (https://capitalatlas.ai/funds/hilltop-venture-partners) — Seed
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed
- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Seed
- eonCapital Ventures — Seed
- Harvard Business School Angels Chicago — Seed