# Collections Marketing Center

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/collections-marketing-center

- Industry: Software
- Headquarters: Wilmington, US
- Website: www.katabat.com
- Total disclosed funding: $3.6M
- Latest round: Series B (Jun 16, 2009)
- Investors on record: 3

## About

Collections Marketing Center Inc. specializes in innovative debt collection software solutions, enhancing the efficiency and effectiveness of financial institutions through advanced technology and customer engagement strategies.Founded in 2006, Collections Marketing Center Inc. operates from Wilmington, US, offering software solutions for debt collection. The company has undergone strategic shifts, and in August 2021, it was acquired by Ontario Systems, LLC, which will bolster Ontario's entry into the first-party collections market. Ye Zhang is the founder, while Francisco Gonzalez and Ray Peloso serve as CEO.Katabat provides a comprehensive suite of debt collection software designed to enhance the efficiency and effectiveness of financial institutions, including banks, agencies, and alternative lenders. The company's core offerings include a cloud-based platform that features omni-channel orchestration, automated workflows, and a robust compliance engine, all aimed at optimizing collection strategies and improving customer engagement. Released in 2006, Katabat's platform allows users to customize communication channels such as SMS, email, and phone calls, ensuring that messages are delivered to borrowers in their preferred medium. The software's key functionalities are tailored to address the challenges of debt recovery by streamlining processes, enhancing customer experiences, and maintaining compliance with jurisdictional regulations. Katabat serves a diverse client base across North America, Europe, and Asia-Pacific, focusing on a variety of sectors within the lending and collections industry.Katabat generates revenue through a subscription-based model where clients subscribe to access its platform and services. The company's client transactions typically involve a fixed fee structure for software access, complemented by additional charges for premium features and services. This B2B model facilitates partnerships with financial institutions that seek to improve their debt collection processes. Clients utilize the platform's automation capabilities and compliance tools to manage collections efficiently, thereby enhancing their revenue recovery rates. Specific pricing structures for individual services or modules are determined based on the needs of the client and the scale of implementation, ensuring flexibility and adaptability to varying operational requirements.Following its acquisition by Ontario Systems in August 2021, the company is positioned to expand its collections workflow footprint into the first-party collections market segment. This strategic move will enhance Ontario Systems' capabilities in the debt collection arena. The funding from this acquisition will be directed towards strengthening product offerings and expanding market reach.

## Funding rounds

- Series B, Jun 16, 2009 — Activate Venture Partners, Delaware Economic Development Office
- Series A, Feb 2, 2009, $3.6M — Osage Venture Partners

## Investors

- Osage Venture Partners (https://capitalatlas.ai/funds/osage-venture-partners) — Series A
- Activate Venture Partners (https://capitalatlas.ai/funds/activate-venture-partners) — Series B
- Delaware Economic Development Office — Series B