# Collarity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/collarity

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.collarity.com
- Total disclosed funding: $7.8M
- Latest round: Series B (Feb 20, 2008)
- Investors on record: 2

## About

Collarity is a data analytics company that enhances user engagement by providing innovative solutions for businesses. Their focus on advanced analytics tools enables clients to leverage data insights effectively.Collarity operates in the field of data analytics, offering solutions that improve user engagement and business decision-making. The company is headquartered in Palo Alto, US. In October 2011, Collarity raised USD 1.26 mn in Venture Debt financing, contributing to a total of USD 7.80 mn raised over multiple deals. The company's founder has a history of entrepreneurship, although specific details about previous ventures are not disclosed.Collarity.com specializes in delivering innovative solutions designed to enhance user engagement and data analytics for businesses. Their core offerings revolve around advanced analytics tools that empower clients to harness insights from their data, thereby enabling more informed decision-making. The company primarily targets sectors such as e-commerce, marketing, and customer service, providing solutions that address challenges related to customer retention, market analysis, and user behavior tracking. Collarity.com’s products have been released in multiple geographical markets, including North America, Europe, and Asia, aiming to cater to a diverse client base comprising mid-sized businesses to large enterprises across these regions.Collarity.com generates revenue through a subscription-based model, allowing businesses to access their analytics tools on a recurring basis. Clients typically engage in annual contracts, which provide them with continuous updates and support. In this business framework, clients benefit from tiered pricing plans, where costs may vary based on the level of service or the volume of data processed, as well as specific features utilized. The flagship product, known for its robust analytics capabilities, plays a significant role in driving these subscriptions, with businesses leveraging the software to improve their operational strategies and enhance customer experiences. The transaction structure is designed to foster long-term partnerships, ensuring consistent revenue streams while delivering ongoing value to clients.In October 2011, Collarity raised USD 1.26 mn in Venture Debt financing, which will be utilized to support the development of new analytics products aimed at enhancing user experiences and engagement. The company plans to expand into new markets, particularly targeting regions in Asia and Europe, by the end of 2013. This strategic expansion, along with the ongoing innovation in their product offerings, is expected to position Collarity for further growth in the competitive analytics landscape.

## Funding rounds

- Series B, Feb 20, 2008, $7.8M — Amicus Capital, JC6

## Investors

- Amicus Capital — Series B
- JC6 — Series B