# Coherent Path

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/coherent-path

- Industry: Software
- Headquarters: Waltham, US
- Website: www.coherentpath.com
- Total disclosed funding: $7.9M
- Latest round: Series A (Jun 25, 2019)
- Investors on record: 7

## About

Coherent Path Inc. specializes in providing data-driven marketing solutions that optimize customer engagement through personalized communication strategies, enhancing businesses' marketing effectiveness.Coherent Path Inc. was founded in 2012 in Waltham, US. The company focuses on leveraging data analytics to help marketers tailor their messaging. James Glover, the CEO, has a history of founding other companies in the marketing technology space. Coherent Path has raised a total of USD 1.67 mn, with its most recent funding occurring in February 2022 during a Series A round led by Celtic House Venture Partners and Converge. The company has successfully completed 4 deals to date.The company offers a comprehensive suite of digital solutions designed to enhance online presence and streamline content management. Their core product is a cloud-based platform that facilitates website hosting, content creation, and management, catering primarily to businesses seeking to establish or improve their digital footprint. This platform enables users to create responsive websites that are easily customizable and scalable to meet diverse business needs. The target client base includes small to medium-sized enterprises (SMEs) across various sectors, such as e-commerce, education, and professional services, located in North America and Europe. By providing tools that enhance user engagement and optimize website performance, the company addresses critical pain points related to digital visibility and operational efficiency.Revenue generation for the company is primarily structured around a subscription model, where clients pay for access to different tiers of service based on their unique requirements. Clients typically enter into annual or monthly agreements that allow them to utilize the platform’s full capabilities, which may include advanced analytics, security features, and customer support services. The transaction structure is designed to accommodate both B2B and direct-to-consumer interactions, allowing for flexibility in pricing depending on the scale and nature of the client's operations. Flagship services offered include premium hosting packages and specialized content management tools, with pricing tiers reflecting the range and depth of functionalities provided, facilitating a steady revenue stream while enabling clients to choose packages that best fit their operational goals.In February 2022, Movable, Inc., a portfolio company of Capital Factory, acquired Coherent Path Inc. The company will be integrated into Movable's platform to enhance marketers' messaging capabilities and maximize the ROI of their marketing programs. Future growth initiatives include the development of new features and products to further enhance customer engagement, with plans to expand into additional markets in North America and Europe by the end of 2023. Recent funding will be utilized to support these strategic initiatives and bolster the integration process.

## Funding rounds

- Series A, Jun 25, 2019, $1.7M — Celtic House Venture Partners, Converge
- Series A, Jun 24, 2014, $6.3M — GrandBanks Capital, Converge Venture Partners, Boldstart Ventures, Sigma Prime Ventures, dunnhumby Ventures

## Investors

- GrandBanks Capital (https://capitalatlas.ai/funds/grandbanks-capital) — Series A
- Converge Venture Partners (https://capitalatlas.ai/funds/converge-venture-partners) — Series A
- Boldstart Ventures (https://capitalatlas.ai/funds/boldstart-ventures) — Series A
- Sigma Prime Ventures (https://capitalatlas.ai/funds/sigma-prime-ventures) — Series A
- dunnhumby Ventures (https://capitalatlas.ai/funds/dunnhumby-ventures) — Series A
- Celtic House Venture Partners (https://capitalatlas.ai/funds/celtic-house-venture-partners) — Series A
- Converge — Series A