# Cognitive Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cognitive-networks

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.cognitivenetworks.com
- Total disclosed funding: $17M
- Latest round: Series B (Nov 20, 2014)
- Investors on record: 3

## About

Cognitive Networks specializes in smart TV data solutions, leveraging Automatic Content Recognition technology to deliver detailed audience measurement and insights for media and advertising sectors.Founded in 2008 in San Francisco, US, Cognitive Networks focuses on smart TV data analytics. The company raised USD 14.68 mn in its Series B funding round on November 20, 2014, from DCM, Hearst Ventures, and Rogers Venture Partners, bringing its total amount raised to USD 14.68 mn. It operates globally, providing analytics to clients like Warner Bros. Discovery.Inscape.tv, a division of Cognitive Networks, provides advanced audience measurement solutions utilizing Automatic Content Recognition (ACR) technology. The company’s offerings combine detailed TV viewership data with machine learning, supporting clients in optimizing marketing campaigns and audience engagement. Inscape caters to various markets, including North America and internationally, serving major players in both entertainment and advertising sectors.Inscape generates revenue through structured partnerships and subscriptions within the media and advertising industries. Clients engage with Inscape's services via agreements that allow access to comprehensive analytics and data insights, facilitating transaction-based models for ongoing reports that enhance marketing effectiveness and audience targeting strategies.Cognitive Networks plans to leverage its recent Series B funding of USD 14.68 mn to support product development and expansion into new geographic regions. While specific upcoming products are not detailed, the firm is focused on enhancing its offerings in the smart TV data space. The company aims to strengthen its market presence in North America and explore opportunities in additional international markets by the end of 2025.

## Funding rounds

- Series B, Nov 20, 2014, $15M — DCM, Hearst Ventures, Rogers Venture Partners
- Seed, Nov 29, 2012, $2.5M — Rogers Venture Partners

## Investors

- Rogers Venture Partners (https://capitalatlas.ai/funds/rogers-venture-partners) — Seed, Series B
- DCM (https://capitalatlas.ai/funds/dcm) — Series B
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B