# Cognitive Concepts

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cognitive-concepts

- Industry: Education/Training
- Headquarters: Evanston, US
- Website: http://www.earobics.com
- Total disclosed funding: $5M
- Latest round: Series B (Dec 14, 2000)
- Investors on record: 3

## About

Cognitive Concepts is an educational technology company specializing in innovative learning solutions, particularly in reading and literacy enhancement for early learners. Their offerings include AI-powered tools designed to support students’ educational journeys.Founded in 1996 and headquartered in Evanston, US, Cognitive Concepts focuses on developing educational technologies. In October 2003, the company was acquired by Houghton Mifflin Harcourt. The funding details reveal that the company raised a total of USD 5.00 mn, with the latest funding round being Series B led by Sterling Partners, alongside other investors such as DFJ Portage Venture Partners and KB Partners.Cognitive Concepts specializes in comprehensive educational solutions, focusing on early learning initiatives. Their notable products include Amira Learning, an AI-driven reading assistant for PreK-8 students, and Waggle, which provides adaptive learning in English Language Arts and Math for grades K-8. Additionally, they offer Rigby JillE Literacy for K-3 students and the Go Math! program serving grades K-6, integrating assessment and personalized practice for educators.Cognitive Concepts generates revenue through a diversified model that includes subscriptions, direct sales, and partnerships with educational institutions. Their platforms, like Amira Learning and Go Math!, operate on annual subscription models, with pricing tiers based on user access. This structure allows flexibility for various educational contexts, catering to a wide array of K-12 schools across urban, suburban, and rural areas in the United States.Post-acquisition, Cognitive Concepts is expected to leverage its resources to enhance its product offerings and possibly explore new market expansions. Although specific upcoming product launches have not been detailed, the integration with Houghton Mifflin Harcourt may allow for new developments aimed at enriching educational tools. The recent funding of USD 5.00 mn will be utilized to support these initiatives, aiming for broader reach within educational sectors by enhancing existing programs and possibly introducing new solutions in the next few years.

## Funding rounds

- Series B, Dec 14, 2000, $5M — Sterling Partners, KB Partners, DFJ Portage Venture Partners

## Investors

- Sterling Partners (https://capitalatlas.ai/funds/sterling-partners) — Series B
- KB Partners (https://capitalatlas.ai/funds/kb-partners) — Series B
- DFJ Portage Venture Partners (https://capitalatlas.ai/funds/dfj-portage-venture-partners) — Series B