# CoEdition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/coedition

- Industry: Retail
- Headquarters: New York, US
- Website: www.coedition.com
- Total disclosed funding: $4M
- Latest round: Seed (Mar 26, 2019)
- Investors on record: 6

## About

CoEdition, Inc. is a fashion retail company dedicated to providing stylish plus-size clothing for women. It specializes in designs that enhance the fit and comfort of sizes 12-24, promoting individuality and confidence in personal fashion choices.Founded in 2017 in New York, CoEdition, Inc. focuses on the design and retail of women's plus-size apparel. The firm has completed a total of 3 deals, with its most recent funding round being a Seed round on September 5, 2019, raising USD 4.26 mn. CoEdition is led by CEO Keith George, who brings valuable experience in the fashion industry to the company.CoEdition, Inc. specializes in designing and retailing women's plus-size clothing, specifically targeting sizes 12-24. The company's offerings include a wide range of dresses, tops, bottoms, lingerie, and denim, crafted to enhance the silhouette of curvier women. Their products cater to various occasions such as work, weddings, and casual outings, ensuring fit and comfort while allowing women to express their individuality. CoEdition's market extends internationally, with products available in the United States, Canada, Australia, and the United Kingdom.CoEdition generates revenue through direct-to-consumer sales on its online platform and partnerships with select retailers. Its competitive pricing strategy includes notable discounts during promotional events, enhancing sales through regular customer engagement. Their flagship products, including occasion dresses and denim, drive sales further as the company introduces seasonal collections and back-in-stock items, fostering repeat purchases among customers.In September 2019, CoEdition raised USD 4.26 mn in Seed funding, which will be utilized to support the launch of new product lines and expansion into additional markets. The company aims to introduce new clothing lines by early 2020, targeting growth in regions such as Europe and Asia. The funding will also facilitate enhancements in marketing strategies to increase brand awareness and customer loyalty.

## Funding rounds

- Seed, Mar 26, 2019 — Social Starts, Amplifyher Ventures
- Seed, Mar 20, 2018, $4M — New Enterprise Associates, General Catalyst Partners, BBG Ventures, Primary Kids, Inc.

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Primary Kids, Inc. — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Amplifyher Ventures (https://capitalatlas.ai/funds/amplifyher-ventures) — Seed