# Cobalt Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cobalt-group

- Industry: Business Support Services
- Headquarters: Seattle, US
- Website: www.cobaltgroup.com
- Total disclosed funding: $47M
- Latest round: Series B (Jun 10, 2004)
- Investors on record: 3

## About

Cobalt Group is a digital marketing company that provides specialized solutions for the automotive industry, focusing on enhancing online presence and customer engagement through innovative tools and services.Founded in 1995 and headquartered in Seattle, US, Cobalt Group offers digital marketing solutions specifically tailored for the automotive sector. The company was acquired by Automatic Data Processing, Inc. (ADP) in a TRADE SALE on July 9, 2010, for USD 400 mn. Cobalt Group has successfully executed a total of 7 deals since its inception.Cobalt Group specializes in providing digital marketing solutions for automotive retailers, enhancing their online visibility and customer interaction. Their offerings include website development, search engine optimization, and digital advertising services, aimed at improving sales and customer retention for dealerships across North America, Europe, and Asia-Pacific.Cobalt Group generated revenue of USD 41.48 mn in the most recent financial year, with an EBITDA of USD -22.67 mn, indicating challenges in operational profitability within the digital marketing landscape.Following the acquisition by ADP, Cobalt Group plans to leverage its resources to enhance product offerings and expand its services into new markets, particularly focusing on the European and Asian automotive sectors by 2023. The recent funding of USD 400 mn will be utilized to support the development of new digital tools and marketing strategies to strengthen their market position.

## Funding rounds

- Series B, Jun 10, 2004, $47M — ABS Capital Partners, Oak Investment Partners, Warburg Pincus

## Investors

- ABS Capital Partners (https://capitalatlas.ai/funds/abs-capital-partners) — Series B
- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series B
- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series B