# coach better

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/coach-better

- Industry: Travel & Leisure
- Headquarters: Frauenfeld, Switzerland
- Website: www.coachbetter.com
- Total disclosed funding: $3M
- Latest round: Seed (Nov 27, 2023)
- Investors on record: 5

## About

Coach Better AG, based in Switzerland, offers a comprehensive soccer coaching app that enhances training efficiency, team management, and player development for coaches and clubs.Founded in 2018 in Zurich, Switzerland, Coach Better AG specializes in a soccer coaching app that facilitates training planning and player development. In May 2026, coach better AG raised USD 8.2 million in pre-series A funding from returning investors Zen11 Holdings, Swiss Founders Fund, and Brighteye Ventures and new investor German Football Association (DFB) The founders include Davide Faga, Patrick Patzig, Stefan Steuble, and Thomas Grimm, who have a diverse background in sports and technology. Coachbetter offers an all-in-one soccer coaching app designed to streamline training planning, team management, and player development. Its core product features a comprehensive library of over 700 training activities, tools for matchday planning, performance statistics tracking, and integrated payment management systems. The app allows coaches to plan training sessions in minutes, evaluate player performance, and share individualized match plans with coaching staff. Aimed primarily at soccer coaches, clubs, and academies, Coachbetter serves clients in various geographical markets, including Europe and North America, and is trusted by over 10,000 coaches globally, including leading soccer clubs and federations. Regular updates with articles on football trends further enhance the app's educational resources for both coaches and players.The revenue model of Coachbetter is primarily based on a subscription structure, allowing coaches and clubs to access various features and tools within the app. Clients subscribe to different pricing plans that grant them access to a range of functionalities, including training planning, player evaluations, and payment processing. The subscription fees contribute to the overall revenue, with options that cater to individual coaches as well as larger clubs and academies. By managing payments for membership fees, training camps, and equipment costs, the app ensures that clients can streamline their financial operations alongside their coaching activities. The combination of these services positions Coachbetter as a pivotal tool in the daily operations of soccer coaching, fostering continuous development and improved performance for teams and individual players. The company will use the May 2026 funding to expand the engineering and product team, further develop platform functionality, collaborate more closely with professional soccer organizations, and scale into additional markets and club structures.

## Funding rounds

- Seed, Nov 27, 2023 — Knife Capital, Bogen & Partner Wealth Managers
- Seed, Aug 14, 2023, $2.9M — Brighteye Ventures, Zen11 Holdings
- Seed, Jul 6, 2020, $0.1M — TheVentureCity

## Investors

- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Seed
- Brighteye Ventures (https://capitalatlas.ai/funds/brighteye-ventures) — Seed
- Zen11 Holdings (https://capitalatlas.ai/funds/zen11-holdings) — Seed
- Knife Capital (https://capitalatlas.ai/funds/knife-capital) — Seed
- Bogen & Partner Wealth Managers — Seed