# Clozd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clozd

- Industry: Software
- Headquarters: Lehi, US
- Website: www.clozd.com
- Total disclosed funding: $32M
- Latest round: Series A (May 16, 2022)
- Investors on record: 3

## About

Based in Utah, US, and founded in 2017 by Co-CEO Andrew Peterson and Spencer Dent, Clozd, Inc., a.k.a. Clozd is a provider of software and services for win-loss analysis, enabling B2B enterprises to monitor the real reasons behind their win and lose business. In May 2022, Clozd, Inc. raised USD 32 million in a Series A funding led by Greycroft Partners, with participation from Album VC and Madrona Venture Group. As of May 2022, the company has served more than 150 B2B enterprises. 

The company provides two solutions to its customers, which are a win-loss analysis and a churn analysis. In win-loss analysis, the company provides a customized win-loss analysis program as per the needs of its customers that helps them to find out the real reason for their wins and loss and to work on them. The churn analysis solution helps its clients to find out themes and trends behind client attrition and in return enables them to increase renewal revenue and retention rates. Additionally, the company provides two products, which are the Clozd platform and another consultant. In addition, Clozd offers a software platform that provides strategic and competitive insight, automates the win-loss process, as well as provides ongoing, org-wide visibility into the reason behind win and lose. The firm’s customer base includes LaunchDarkly, Consensus, Community Brands, SmartBear, and more.

The company plans to use its proceeds from May 2022 funding to improve its real-time win-loss analysis platform and increase customer win rates.

## Funding rounds

- Series A, May 16, 2022, $32M — Madrona Venture Group, Greycroft, Album VC

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Album VC (https://capitalatlas.ai/funds/album-vc) — Series A