# Cloverpop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cloverpop

- Industry: Software
- Headquarters: Chicago, US
- Website: www.cloverpop.com
- Total disclosed funding: $11M
- Latest round: Series A (Nov 30, 2022)
- Investors on record: 8

## About

Cloverpop is a Chicago-based Decision Intelligence company that improves business decision-making by seamlessly integrating Human and Artificial Intelligence, allowing organizations to make decisions faster and more efficiently.Founded in 2012 in Chicago, Illinois, Cloverpop, or Clearbox Decisions, Inc., specializes in Decision Intelligence solutions. Erik Larson, Lanny Roytburg, and Roger Graves are the founders, with Erik Larson currently serving as CEO. The company has successfully completed five deals, with the most recent being a Series A round in April 2025, raising USD 3.425 mn, bringing the total amount raised to USD 3.425 mn and a current valuation of USD 29.786 mn.Cloverpop offers a leading Decision Intelligence platform that integrates Human and Artificial Intelligence to enhance business decision-making processes. Core offerings include the D-Sight AI engine, automating insights and recommendations, and improving decision-making efficiency. The platform features Decision Playbooks and Decision Flows, designed to connect data to decision rights and significantly reduce time-to-decision metrics. Cloverpop serves clients across diverse sectors, such as Consumer Goods, Retail, Pharmaceutical, Technology, and Manufacturing, unlocking decision value in markets like North America, Europe, and Asia-Pacific.Cloverpop generates revenue through a subscription-based model for its Decision Intelligence platform, focusing on business partnerships. Clients engage under a B2B framework, subscribing to the platform for ongoing access to tools and insights. Transaction structures involve tailored pricing plans based on client needs, including flagship offerings such as the D-Sight AI engine and the Decision IQ assessment tool, supporting improved decision outcomes and increased shareholder returns.In April 2025, Cloverpop raised USD 3.42 mn in Series A funding, which will be utilized to support the launch of new products and expansion into new markets. The company aims to enhance its platform offerings and plans to enter additional geographical regions to broaden its market reach. Details on specific products or timelines for these initiatives will be released as development progresses.

## Funding rounds

- Series A, Nov 30, 2022, $3.9M — Allos Ventures, North Coast Ventures, Sandalphon Capital, SaaS Ventures, Tawani Ventures
- Series A, Oct 11, 2016, $6.2M — True Ventures, TDF Ventures, Next Coast Ventures
- Seed, Apr 22, 2015, $0.7M — True Ventures, TDF Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed, Series A
- TDF Ventures (https://capitalatlas.ai/funds/tdf-ventures) — Seed, Series A
- Next Coast Ventures (https://capitalatlas.ai/funds/next-coast-ventures) — Series A
- Allos Ventures (https://capitalatlas.ai/funds/allos-ventures) — Series A
- North Coast Ventures (https://capitalatlas.ai/funds/north-coast-ventures) — Series A
- Sandalphon Capital (https://capitalatlas.ai/funds/sandalphon-capital) — Series A
- SaaS Ventures (https://capitalatlas.ai/funds/saas-ventures) — Series A
- Tawani Ventures (https://capitalatlas.ai/funds/tawani-ventures) — Series A