# Cloverleaf.me

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cloverleaf-me

- Industry: Software
- Headquarters: Cincinnati, US
- Website: www.cloverleaf.me/
- Total disclosed funding: $15M
- Latest round: Series A (Feb 1, 2024)
- Investors on record: 13

## About

Founded in 2017 by its CEO, Darrin Murriner, and Kirsten Moorefield and based in Ohio, US, Cloverleaf.me, Inc. operates as a provider of team-building software that helps businesses put the right employees in the right position. In February 2024, Cloverleaf.me, Inc. raised USD 4.24 million in Series A funding led by Advantage Capital Partners, including Conductive Ventures, Cintrifuse, Origin Ventures, ScOp Venture Capital, JobsOhio, and 1809 Ventures. The series A funding values Cloverleaf.me, Inc. at USD 42.43 million post-money.

The company provides tailored coaching that integrates into the workflow by turning assessment results into continuous, personalized learning. This solution offers behavioral and strength-based assessments, actionable insights, and ongoing support to foster development and drive behavior change. Cloverleaf.me addresses challenges such as information overload and engagement issues by delivering relevant content in small, manageable doses. The company serves across various sectors, including business, education, and nonprofits.

The startup generates revenue through its monthly business pricing plans, which include the team plan for USD 10, the growth plan for USD 12, and the business plus plan for customized pricing. The pricing for coaches includes the growth plan for USD 240 per month, the performance plan for 480 per month, and the executive plan for USD 900 per month. 

The organization plans to use the February 2024 funding to further support organizations by extending its core automated coaching solution into even more areas of professional development for everyone in the enterprise.

## Funding rounds

- Series A, Feb 1, 2024, $4.3M — Advantage Capital, Origin Ventures, Cintrifuse Capital, JobsOhio, Conductive Ventures, 1809 Capital, ScOp Venture Capital
- Series A, Jun 9, 2022, $9.1M — Queen City Angels, Origin Ventures, Mucker Capital, JobsOhio, Airwing Ventures, 1809 Capital, ScOp Venture Capital
- Series A, Jan 7, 2021 — ScOp Venture Capital
- Seed, Jan 15, 2020, $1.3M — Queen City Angels, Mucker Capital, Connetic, Stout Street Capital, Airwing Ventures, Sica Ventures

## Investors

- Queen City Angels (https://capitalatlas.ai/funds/queen-city-angels) — Seed, Series A
- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed, Series A
- Connetic (https://capitalatlas.ai/funds/connetic) — Seed
- Stout Street Capital (https://capitalatlas.ai/funds/stout-street-capital) — Seed
- Airwing Ventures (https://capitalatlas.ai/funds/airwing-ventures) — Seed, Series A
- Sica Ventures (https://capitalatlas.ai/funds/sica-ventures) — Seed
- ScOp Venture Capital (https://capitalatlas.ai/funds/scop-venture-capital) — Series A
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A
- JobsOhio (https://capitalatlas.ai/funds/jobsohio) — Series A
- 1809 Capital (https://capitalatlas.ai/funds/1809-capital) — Series A
- Advantage Capital — Series A
- Cintrifuse Capital (https://capitalatlas.ai/funds/cintrifuse-capital) — Series A
- Conductive Ventures (https://capitalatlas.ai/funds/conductive-ventures) — Series A