# Cloud9 Esports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cloud9-esports

- Industry: Travel & Leisure
- Headquarters: Santa Monica, US
- Website: www.cloud9.gg
- Total disclosed funding: $78M
- Latest round: Series B (Oct 15, 2018)
- Investors on record: 10

## About

Cloud9 Esports, Inc. is a professional esports organization specializing in competitive gaming, dedicated to fostering athlete performance and engagement across various gaming titles.Founded in 2013 in Santa Monica, US, Cloud9 Esports, Inc. is a leading esports organization that competes in multiple gaming tournaments. The company has participated in three significant funding rounds, with its most recent Series B round occurring in October 2018, raising USD 50.00 mn led by Valor Equity Partners, alongside investors including Reimagined Ventures, TrueBridge Capital Partners, and Founders Fund. The organization is led by CEO Jack Etienne and was founded by Paullie Etienne.Cloud9 Esports operates as a professional esports organization, primarily focused on competitive gaming and content creation. Their core offerings include participation in various esports tournaments across multiple titles such as Call of Duty: Black Ops 6, League of Legends, Halo Infinite, and VALORANT. Additionally, Cloud9 emphasizes athlete health and wellness through partnerships, such as their recent collaboration with Mueller Esports Medicine, which aims to enhance recovery and performance for esports athletes. The company targets a global audience, engaging with gamers and fans in regions including North America, Europe, and Asia, making their presence notable in international esports events and community activities.Cloud9's revenue is derived from multiple streams including sponsorships, partnerships, merchandise sales, and tournament winnings. The organization engages in direct-to-consumer transactions by offering branded merchandise such as their official pro jerseys, which appeal to dedicated fans and gamers alike. Furthermore, Cloud9's strategic partnerships with companies like Kia and Theta Network facilitate additional revenue through joint initiatives and promotional activities. These collaborations often involve financial agreements tied to sponsorships and marketing campaigns, bolstering the organization's financial stability while enhancing its brand visibility in the competitive esports landscape.In October 2018, Cloud9 Esports, Inc. raised USD 50.00 mn in Series B funding, which will be utilized to expand its market presence and enhance its offerings. The company plans to launch new esports titles and explore opportunities in emerging markets in Asia and Europe by 2025. This strategic focus aims to enrich their competitive roster and broaden community engagement within these regions.

## Funding rounds

- Series B, Oct 15, 2018, $50M — Valor Equity Partners, Founders Fund, TrueBridge Capital Partners, Qstar Capital
- Series A, Oct 23, 2017, $25M — Founders Fund, DianDian, World Wrestling Entertainment, Signia Ventures, Beverly Hills Sports Council Inc
- Seed, Nov 23, 2016, $3M — Rembrandt Venture Partners, United Talent Agency, LLC

## Investors

- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Seed
- United Talent Agency, LLC — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A, Series B
- DianDian — Series A
- World Wrestling Entertainment — Series A
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Series A
- Beverly Hills Sports Council Inc — Series A
- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Series B
- TrueBridge Capital Partners (https://capitalatlas.ai/funds/truebridge-capital-partners) — Series B
- Qstar Capital (https://capitalatlas.ai/funds/qstar-capital) — Series B