# Cloud Elements

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cloud-elements

- Industry: Software
- Headquarters: Denver, US
- Website: www.cloud-elements.com
- Total disclosed funding: $41M
- Latest round: Series C (Feb 28, 2019)
- Investors on record: 9

## About

Cloud Elements Inc. is a specialized API integration platform that provides over 200 prebuilt integrations to enhance connectivity between diverse software applications and services, driving operational efficiency for businesses.Founded in 2012 and headquartered in Denver, US, Cloud Elements Inc. offers a robust API integration platform that connects various software applications. The company has undergone strategic changes but has maintained its core focus on integration solutions. The founders, Atul Barve, Mark Geene, and Vineet Joshi, possess significant experience in technology and entrepreneurship. Cloud Elements has successfully raised a total of USD 25.00 mn through multiple funding rounds, with the latest being a Series C round led by Mercato Partners on March 23, 2021. Notably, in March 2021, Cloud Elements was acquired by UiPath Inc., enhancing its market position and capabilities.Cloud Elements is an API integration platform that specializes in providing over 200 prebuilt integrations designed to streamline the connectivity between various software applications and services. The core offerings include standardized authentication methods and a Ground2Cloud solution that facilitates seamless data exchanges across diverse applications, such as SAP, NetSuite, Salesforce, Microsoft Dynamics, and Workday. These integrations primarily target business use cases like Order-to-Cash, Procure-to-Pay, and Lead-to-Customer processes, enabling clients to enhance operational efficiency and accelerate digital transformation initiatives. The platform serves a diverse client base, including organizations within financial services, fintech, and other sectors that require robust data management and collaboration tools. Geographically, Cloud Elements markets its services across North America, Europe, and the Asia-Pacific region, ensuring its solutions are accessible to a broad range of international customers.The revenue model for Cloud Elements is based on a subscription structure that grants clients access to its suite of API integration services. Clients typically engage in annual subscription agreements, which provide varying levels of access to the platform's features and integrations, tailored to their specific business needs. This B2B transaction framework allows organizations to leverage the firm’s flagship integration capabilities, enhancing their software ecosystems while facilitating seamless data flow across applications. Pricing plans are structured to accommodate different usage levels, ensuring scalability for small businesses as well as larger enterprises. The implementation of these services often involves direct collaboration with customers to define integration requirements, optimize functionality, and ensure successful deployment within their existing infrastructure.Following its acquisition by UiPath Inc. in March 2021, Cloud Elements Inc. is positioned to accelerate its API-based automation offerings, which will enhance flexibility for customers. The recent funding will support the development of new products focusing on further integration capabilities. Additionally, the company is planning to expand its market presence in Europe and the Asia-Pacific region, with initiatives aimed at establishing new partnerships and increasing service offerings by 2023.

## Funding rounds

- Series C, Feb 28, 2019, $25M — Grotech Ventures, Harbert Management, Mercato, Rally Ventures, American Express Ventures, Upslope Ventures, Access Ventures
- Series B, Jan 9, 2017, $13M — Grotech Ventures, Harbert Management, Access Venture Partners, Rally Ventures
- Series A, Jun 17, 2014, $3.1M — Grotech Ventures, Icon Ventures, Upslope Ventures

## Investors

- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series A, Series B, Series C
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series A
- Upslope Ventures (https://capitalatlas.ai/funds/upslope-ventures) — Series A, Series C
- Harbert Management (https://capitalatlas.ai/funds/harbert-management) — Series B, Series C
- Access Venture Partners (https://capitalatlas.ai/funds/access-venture-partners) — Series B
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series B, Series C
- Mercato (https://capitalatlas.ai/funds/mercato) — Series C
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series C
- Access Ventures — Series C