# CloseFactor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/closefactor

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.closefactor.com
- Total disclosed funding: $20M
- Latest round: Series A (Aug 16, 2022)
- Investors on record: 4

## About

Founded in 2019 by Leena Joshi (CEO), Ben Cheung, and Erik Buchanan, and based in California, US, Ogmagod, Inc., doing business as CloseFactor, operates as a sales automation company that provides automated sales research and contextual insights to businesses. In August 2022, CloseFactor raised USD 15.21 million in Series A funding co-led by Sequoia Capital and investor Vertex Ventures, with participation from GTMfund and Neythri Futures Fund. The firm’s customers include Zuora, Chronosphere, Launch Darkly, Turing, and Observe.



The firm leverages machine learning, natural language processing, and information extraction techniques to automatically curate unstructured information such as deals, sales plays, etc. from companies to extract meaningful insights in real-time. The platform identifies customers based on their buying triggers and buyer personas, delivering live account maps, and empowering sales and marketing teams to provide customized content for potential and repetitive customers.



The company intends to use the August 2022 funding to expand production and increase the market.

## Funding rounds

- Series A, Aug 16, 2022, $15M — Hong Shan, Vertex Ventures, GTMfund, Neythri Futures Fund
- Seed, Jun 1, 2022, $4.5M — Hong Shan

## Investors

- Hong Shan — Seed, Series A
- Vertex Ventures (https://capitalatlas.ai/funds/vertex-ventures) — Series A
- GTMfund (https://capitalatlas.ai/funds/gtmfund) — Series A
- Neythri Futures Fund (https://capitalatlas.ai/funds/neythri-futures-fund) — Series A