# Clique Media Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clique-media-group

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.whowhatwear.com
- Total disclosed funding: $28M
- Latest round: Series C (Jun 27, 2017)
- Investors on record: 14

## About

Clique Media Group Inc. operates Who What Wear, a digital media platform focused on delivering fashion and lifestyle content targeted at trend-conscious consumers, particularly in urban areas.Clique Media Group Inc., founded in 2006 in Los Angeles, US, is known for its flagship platform, Who What Wear, which provides fashion and lifestyle content. In May 2022, the company was acquired by Future Plc. The founders include Aaron Dow, Andy P, Hillary Kerr, Lauren H., Mathew Bella, Matthew G., and Victoria Ottun.Who What Wear is a digital media platform specializing in fashion and lifestyle content, primarily targeting an audience interested in celebrity style and current fashion trends. The company offers a range of products and services that include editorial articles, trend reports, styling tips, and curated shopping guides. Their content is designed to provide readers with insights into the latest fashion trends, beauty products, and lifestyle accessories, thereby addressing the needs of style-conscious consumers and fashion enthusiasts. The company's articles often feature contributions from multiple writers, each focusing on various aspects of fashion, from chic summer outfit suggestions to the latest in beauty trends. Who What Wear primarily serves a demographic of fashion-forward individuals, particularly those in urban markets across the United States, Europe, and Asia, with a significant emphasis on Gen Z and millennial audiences.Who What Wear generates revenue through a combination of advertising partnerships, sponsored content, and affiliate marketing. The platform collaborates with various fashion and beauty brands to create engaging content that drives consumer interest and shopping behavior. Transactions typically occur through direct partnerships with brands, where Who What Wear features products and links to retailers, enabling readers to purchase items directly from those retailers. Additionally, the company may utilize affiliate links within its articles, earning a commission on sales generated through these links. The pricing structure is inherently tied to the advertising rates negotiated with brands for sponsored content and the commission rates established for affiliate marketing. By leveraging its strong online presence and engagement metrics, Who What Wear creates a mutually beneficial relationship with its clients in the fashion and beauty industries.Following the acquisition by Future Plc in May 2022, Clique Media Group Inc. is expected to leverage new synergies to enhance its content offerings. The company is focusing on expanding its reach into additional international markets and is likely to introduce new product lines tailored to these regions. The recent funding from the Series C round, amounting to USD 15.000 mn, will support these initiatives, allowing for investment in technology and marketing efforts to capture a broader audience.

## Funding rounds

- Series C, Jun 27, 2017, $15M — Headline, Greycroft, Amazon, Bertelsmann Digital Media Investments, LionTree, WndrCo
- Series B, Jul 29, 2015, $8M — Greycroft, Amazon, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, Advancit Capital, Double M Partners, MESA+
- Series A, Apr 1, 2014, $4M — Menlo Ventures, Greycroft, The Tornante Company, SV Angel, Lerer Hippeau Ventures, Advancit Capital, Double M Partners, MESA+
- Seed, Jun 1, 2012, $0.6M — SV Angel, Miroma Ventures

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Miroma Ventures (https://capitalatlas.ai/funds/miroma-ventures) — Seed
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C
- The Tornante Company (https://capitalatlas.ai/funds/the-tornante-company) — Series A
- Lerer Hippeau Ventures — Series A, Series B
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Series A, Series B
- Double M Partners — Series A, Series B
- MESA+ (https://capitalatlas.ai/funds/mesa) — Series A, Series B
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B, Series C
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series B, Series C
- Headline (https://capitalatlas.ai/funds/headline) — Series C
- LionTree (https://capitalatlas.ai/funds/liontree) — Series C
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Series C