# Clicktivated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clicktivated

- Industry: Media
- Headquarters: Detroit, US
- Website: www.clicktivated.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Nov 20, 2013)
- Investors on record: 1

## About

Clicktivated transforms video content into interactive, shoppable experiences, allowing viewers to engage with products during their video consumption. This innovative approach enhances consumer interaction and drives sales for businesses across various industries.Clicktivated specializes in creating shoppable video content that enables viewers to interact with products directly within videos. The company was co-founded by Ben Hatala and Chris Roebuck, who has a background in founding and managing tech companies. Based in Detroit, US, Clicktivated has raised a total of USD 0.65 mn through its Seed round of funding from IncWell, completed on November 20, 2013.Clicktivated specializes in transforming video content into interactive, shoppable experiences, enabling viewers to engage with specific products or services during their video viewing. This core offering allows users to self-select items of interest while watching, facilitated by a visual prompt indicating the video is shoppable. The platform features an intuitive "get it now" tool, providing a direct path to purchase from the brand’s product page and enhancing the viewer's journey from discovery to purchase. The company's client base spans various industries, including retail and tourism, with notable clients in automotive and sports. Clicktivated's services operate in key markets including the United States, Canada, Australia, and the United Arab Emirates, catering to businesses seeking to leverage video as a revenue-generating asset rather than a passive consumer experience.Clicktivated generates revenue through partnerships with businesses that utilize its shoppable video technology. The company employs a transactional structure that includes B2B arrangements with retailers and brands, allowing them to integrate Clicktivated’s services into their marketing strategies. Clients engage with Clicktivated on a subscription basis to access its platform, activating products within videos and enhancing consumer engagement. The company's offerings are priced to reflect the value of increasing user engagement and return on investment for its clients, with specific plans tailored to maximize effectiveness.Clicktivated aims to expand its product offerings and enhance its technology to improve user experience further. The recent Seed funding of USD 0.65 mn will support these development initiatives. Furthermore, the company plans to target expansion into new geographic regions, focusing on increasing its presence in Europe and Asia by the end of 2024, leveraging its shoppable video technology to tap into new markets.

## Funding rounds

- Seed, Nov 20, 2013, $0.7M — IncWell

## Investors

- IncWell (https://capitalatlas.ai/funds/incwell) — Seed