# Clickable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clickable

- Industry: Internet
- Headquarters: New York, US
- Website: www.clickable.com
- Total disclosed funding: $33M
- Latest round: Series C (Oct 17, 2011)
- Investors on record: 6

## About

Clickable provides analytics solutions that enhance data visibility for businesses and agencies, driving improved business outcomes through tailored insights and reporting mechanisms.Clickable is a data analytics company based in New York, US, focused on delivering business intelligence solutions. The company was founded in 2006 and has undergone a notable pivot in its business strategy when it was acquired by Syncapse Corp. in June 2012 from a group of investors, including American Express and Union Square Ventures. Clickable has completed a total of 6 deals. The company's founder's history is not publicly available.Clickable specializes in analytics solutions tailored for businesses and agencies, focusing on improving data visibility to drive better business outcomes. Their primary offerings include custom reporting solutions designed to aggregate and analyze complex marketing data, particularly through VIN retention reports that cater to the automotive sector. These reports provide actionable insights to help automotive businesses retain customers and foster sustainable growth. Clickable’s software is designed to adapt to the constantly evolving landscape of marketing technologies, ensuring users can focus on relevant metrics without the burden of excessive data management. Their products are utilized across various geographical markets, including North America and Europe, targeting businesses in sectors such as automotive, retail, and digital marketing, which require optimized data analytics for strategic decision-making.Clickable's revenue model revolves around subscription-based access to its analytics tools and custom reporting services, providing clients with ongoing support and updates. Clients engage with Clickable’s offerings primarily through direct-to-business transactions, whereby agencies or enterprises subscribe to services tailored to their specific needs in marketing analytics. The company’s flagship products, such as specialized VIN retention reporting, are priced to reflect their bespoke nature, allowing for flexibility based on the unique requirements of each client. By providing these tailored solutions, Clickable facilitates a transaction structure that focuses on value-driven analytics, enhancing clients' ability to make informed decisions and optimize their marketing strategies. This approach ensures consistent revenue flow from a diverse client base across multiple industries while addressing the complexities of modern marketing data.Clickable's recent acquisition by Syncapse Corp. positions the company for future growth opportunities. Plans include the development of new analytics products aimed at enhancing client engagement and operational efficiency. Additionally, Clickable seeks to expand its presence in both the North American and European markets by 2024, targeting new clients in the automotive and retail sectors. The recent funding of USD 33.00 mn from the Add-on, Trade Sale round will be utilized to support these initiatives, enhancing product development and market outreach.

## Funding rounds

- Series C, Oct 17, 2011, $12M — Union Square Ventures, Founders Fund, FirstMark Capital, American Express
- Series B, Jul 30, 2008, $15M — Union Square Ventures, Founders Fund, FirstMark Capital
- Series A, Nov 28, 2007, $3M — Union Square Ventures, FirstMark Capital
- Series A, Jun 11, 2007, $3M — Union Square Ventures, FirstMark Capital, Monster Venture Partners, Schoffstall Ventures

## Investors

- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B, Series C
- Monster Venture Partners (https://capitalatlas.ai/funds/monster-venture-partners) — Series A
- Schoffstall Ventures (https://capitalatlas.ai/funds/schoffstall-ventures) — Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series B, Series C
- American Express — Series C