# Click Tactics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/click-tactics

- Industry: Marketing/Advertising
- Headquarters: St. George, US
- Website: www.tcnp3.com
- Total disclosed funding: $23M
- Latest round: Series A (Oct 16, 2000)
- Investors on record: 4

## About

Click Tactics operates as an AI-driven contact center platform providing solutions that enhance communication efficiency across various industries, including healthcare and finance.Founded in 1999, Click Tactics is based in St. George, US, and specializes in developing innovative contact center solutions. The company has undergone strategic pivots to adapt to changing market demands. Its recent funding efforts culminated in a funding round on September 17, 2007, raising USD 36.7 mn from investors including JMI Equity, ABS Ventures, and IDG Capital. Click Tactics has completed a total of 4 deals since its inception.TCN offers a comprehensive AI-powered contact center platform known as Operator, which integrates various functionalities to enhance user experience and operational efficiency. The platform facilitates automation of tasks across multiple digital communication channels, ensuring seamless interactions between agents and customers. Key features include a compliance suite that utilizes artificial intelligence to help maintain adherence to regulations, omnichannel communication capabilities that streamline customer engagement, and robust reporting and analytics tools for performance optimization. TCN predominantly serves industries such as healthcare, financial services, utilities, and collections, catering to a diverse client base that includes major organizations like St. Luke’s University Health Network and EP Financial Solutions. The company's products are available in several geographic markets, including North America and parts of Europe, with a growing presence in the Asia Pacific region.TCN operates on a subscription-based revenue model, where clients pay for access to its contact center solutions. The company’s offerings, including the flagship Operator platform, are typically sold under various pricing plans that accommodate different business needs, though specific figures are not disclosed. Transactions are structured around B2B relationships, where businesses partner with TCN to leverage its technologies for improved customer service and operational efficiency. Clients may engage with TCN through tailored solutions that integrate seamlessly with their existing systems, facilitating a smooth onboarding process and ongoing service support. The recurring nature of subscription fees ensures a steady revenue stream as clients utilize the platform for their ongoing contact center operations.In the years following its last funding round in September 2007, which raised USD 36.7 mn, Click Tactics plans to introduce new features to its Operator platform focusing on enhanced automation capabilities and data analytics tools. Additionally, the company is targeting expansion into the Asia Pacific region by 2025, aiming to increase its market presence in emerging economies. The funding raised will support these initiatives, enabling Click Tactics to further develop its technology and enhance user experience.

## Funding rounds

- Series A, Oct 16, 2000, $23M — TH Lee Putnam Ventures, Wakefield Group, Cox Enterprises Inc., MDC Partners, Inc.

## Investors

- TH Lee Putnam Ventures (https://capitalatlas.ai/funds/th-lee-putnam-ventures) — Series A
- Wakefield Group (https://capitalatlas.ai/funds/wakefield-group) — Series A
- Cox Enterprises Inc. — Series A
- MDC Partners, Inc. — Series A