# Clerk Retail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clerk-retail

- Industry: Marketing/Advertising
- Headquarters: Austin, US
- Website: www.clerkretail.com
- Total disclosed funding: $35M
- Latest round: Series B (Apr 29, 2022)
- Investors on record: 3

## About

Clerk Retail, Inc. provides innovative in-store digital advertising solutions, integrating digital screens within retail environments to engage consumers effectively throughout their shopping experience.Founded in 2016, Clerk Retail, Inc. operates in Austin, US, specializing in in-store marketing technology. The company has raised a total of USD 30.00 mn through two funding deals, with the latest being a Series B round completed on April 29, 2022, led by Sageview Capital and including Silverton Partners. The founders, Don Oelke and Marlow Nickell, bring substantial entrepreneurial experience, contributing to the company's strategic direction and market positioning.Clerk Retail, Inc. specializes in in-store digital advertising, providing a network that integrates digital screens within retail environments to deliver targeted advertising content. Their core offerings enable brands and retailers to engage consumers at critical points in the customer journey, from the store entrance to various shopping aisles. This service aims to enhance shopper engagement by presenting tailored advertisements based on demographic data, shopping behavior, and location within the store. Clerk Retail serves a diverse client base, including CPG brands, financial institutions, and various consumer-facing industries in urban and suburban markets across the United States.Clerk Retail, Inc. generates revenue primarily through partnerships with retailers and brands that seek to leverage its digital advertising capabilities. The transaction structure typically involves B2B agreements where brands pay for advertising space within Clerk Retail's network in exchange for increased visibility and engagement with shoppers. Revenue is driven by advertising placements and potentially subscription models for ongoing access to the network’s analytics and performance metrics. Specific pricing plans are determined based on the scale and scope of advertising campaigns, with flagship services tailored to maximize brand awareness and sales uplift for participating companies.In April 2022, Clerk Retail, Inc. raised USD 30.00 mn in Series B funding, led by Sageview Capital, to accelerate its platform and expand its in-store marketing and merchandising products. The company plans to enhance its product offerings and penetrate new markets, targeting specific retail segments that can benefit from advanced in-store advertising solutions. By utilizing the recent funding, Clerk Retail aims to expedite product development and broaden its footprint in the retail sector, thereby enhancing its operational capabilities and service reach.

## Funding rounds

- Series B, Apr 29, 2022, $30M — Sageview Capital, Silverton Partners
- Series A, Nov 22, 2019, $5M — Silverton Partners, Capital Factory

## Investors

- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Series A, Series B
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Series A
- Sageview Capital (https://capitalatlas.ai/funds/sageview-capital) — Series B