# Cleeng

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cleeng-b-v

- Industry: Media
- Headquarters: Amsterdam, Netherlands
- Website: www.cleeng.com
- Total disclosed funding: $5.8M
- Latest round: Series B (Jun 26, 2018)
- Investors on record: 2

## About

Cleeng B.V. provides advanced billing and subscription management solutions designed for direct-to-consumer businesses, streamlining the subscriber journey and improving operational efficiencies for its clients in various global markets.Founded in 2011 and headquartered in Amsterdam, Netherlands, Cleeng B.V. specializes in billing and subscription management services. The company has undergone strategic pivots to enhance its offerings without any public record of mergers or acquisitions. Cleeng was co-founded by Benedicte Guichard, Donald Res, and Mateusz Tymek, who have a history of engaging in technology and subscription-based ventures. To date, Cleeng has successfully completed 4 funding deals, with their latest round being a Series B of EUR 5 million on June 26, 2018, led by C4 Ventures and Walvis Participaties, bringing the total amount raised to EUR 5 million.Cleeng specializes in providing comprehensive billing and subscription management solutions tailored for direct-to-consumer (D2C) businesses. Their core offerings encompass the Subscriber Management System (SMS), Merchant of Record (MoR) services, Hi5 customer care solutions, and ChurnIQ analytics. The SMS allows businesses to manage subscriber acquisition, payments, and retention strategies, streamlining the entire subscriber journey from sign-up to billing. The MoR service simplifies payment processing, tax handling, and compliance, enabling clients to focus on their core operations. Hi5 offers specialized support for digital subscription services, while ChurnIQ leverages data-driven insights to enhance conversion and retention rates. Cleeng’s products cater to various sectors, including media, entertainment, wellness, and e-commerce, with a client base that spans global markets such as North America, Europe, and Asia.Cleeng generates revenue primarily through subscription-based models, leveraging its suite of products to serve clients in the digital subscription space. The company offers flexible pricing structures for its services, allowing businesses to choose plans that best fit their operational needs. For example, clients can access the SMS for managing subscribers or the MoR for handling their payment processing needs, which may involve transaction fees based on usage and volume. These transactions typically occur between Cleeng and its clients, which include content providers and digital service companies that rely on Cleeng’s solutions to enhance their subscriber management capabilities. Additionally, strategic partnerships may contribute to revenue through shared resources and co-branded offerings, further solidifying Cleeng’s position in the subscription management market.Following the recent Series B funding of EUR 5 million concluded on June 26, 2018, Cleeng plans to enhance its product offerings and expand its reach in new global markets. Upcoming products are currently in the design phase, although no specific release dates have been disclosed. The company is targeting expansion in North America and Asia by the end of 2023 to capitalize on increasing demand for subscription management solutions. The funding will support these strategic initiatives, allowing Cleeng to enhance its technology and marketing efforts to better serve new clients in these emerging markets.

## Funding rounds

- Series B, Jun 26, 2018, $5.8M — C4 Ventures, Walvis Participaties

## Investors

- C4 Ventures (https://capitalatlas.ai/funds/c4-ventures) — Series B
- Walvis Participaties — Series B