# CleanFish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cleanfish

- Industry: Agribusiness
- Headquarters: San Francisco, US
- Website: www.cleanfish.com
- Total disclosed funding: $6.2M
- Latest round: Series B (Oct 7, 2009)
- Investors on record: 2

## About

CleanFish is a company focused on the sourcing and distribution of sustainable seafood products, ensuring environmentally responsible practices in aquaculture and fishing, thus catering to a growing market for high-quality seafood.CleanFish specializes in providing premium seafood sourced from responsible aquaculture and fishing practices. The company was founded by Tim O'Shea and has its headquarters located in San Francisco, US. In October 2009, CleanFish raised USD 1.99 mn in Series B financing led by TBL Capital and Mindful Investors, bringing its total amount raised to USD 1.99 mn and its current valuation to USD 17.279 mn. Tim O'Shea, the founder, has a history of entrepreneurial endeavors, though specific details on previous companies are not provided.CleanFish specializes in the sourcing and distribution of high-quality seafood products derived from responsible aquaculture and fishing practices. Their offerings include brands like Nordic Blu Salmon, Loch Duart Salmon, Mòr Scottish Steelhead, and Mauritius Redfish, cultivated under strict eco-friendly standards. CleanFish caters to restaurants, seafood markets, and grocery stores across North America and select European regions, promoting sustainability in the seafood industry while meeting consumer demands for traceability and quality.CleanFish's revenue model is based on supplying premium seafood products to various clients, including restaurants and retail markets, through business-to-business agreements. Their pricing strategy reflects the quality of flagship products such as Loch Duart Salmon and Nordic Blu Salmon, ensuring a steady supply to partners who prioritize sustainability. This approach contributes significantly to CleanFish's revenue stream, aligning with the increasing consumer demand for traceable seafood options.CleanFish plans to utilize the funds raised in its most recent Series B financing in October 2009 to support its growth initiatives. The company is focused on expanding its product line and may be designing new seafood offerings to meet market demands. Furthermore, there are intentions to penetrate additional geographical markets, including further expansion within Europe, although specific timelines have not been disclosed. The strategic financial backing from recent investments will play a crucial role in facilitating these developments.

## Funding rounds

- Series B, Oct 7, 2009, $2M — Mindful Investors, TBL Capital
- Series A, Feb 20, 2008, $2.1M — Mindful Investors
- Series A, Jun 8, 2007, $2.1M — Mindful Investors

## Investors

- Mindful Investors (https://capitalatlas.ai/funds/mindful-investors) — Series A, Series B
- TBL Capital (https://capitalatlas.ai/funds/tbl-capital) — Series B