# Cleanery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cleanery

- Industry: Consumer Products
- Headquarters: Auckland, New Zealand
- Website: www.cleanery.co.nz
- Total disclosed funding: $2.3M
- Latest round: Seed (Jun 9, 2022)
- Investors on record: 3

## About

Based in Auckland, New Zealand, and founded in 1993 by co-founders Mark Sorensen, and Ellie Brade, The Sustainable Care Company Ltd. is a cleaning and personal care product delivered as a powder that dissolves in water at home. In June 2022, The Sustainable Care Company Ltd. raised USD 2.34 million in seed funding from new investors Climate Venture Capital Fund, Icehouse Ventures, Angel HQ, and individual investors.

Cleanery's product line showcases a diverse range of cleaning and personal care solutions including hand washes, starter kits, bottle starter kits, cleaning spray, glass bottles, reusable bottles, dishcloths, hand towels, and household cleaners. Additionally, the company products come in powder form that is dissolved in water to create eco-friendly solutions.

The company plans to use the seed funding to deliver New Zealand and Australian marketing plan, a USA e-commerce pilot, and resource the business for rapid growth.

## Funding rounds

- Seed, Jun 9, 2022, $2.3M — Icehouse Ventures, Climate Venture Capital Fund, Angel HQ

## Investors

- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed
- Climate Venture Capital Fund (https://capitalatlas.ai/funds/climate-venture-capital-fund) — Seed
- Angel HQ — Seed