# CleanCo Ventures

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cleanco-ventures

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.clean.co
- Total disclosed funding: $2.7M
- Latest round: Seed (Feb 7, 2020)
- Investors on record: 1

## About

CleanCo Ventures Limited is a UK-based company that specializes in producing innovative alcohol-free spirit alternatives designed to enhance social drinking experiences without the effects of alcohol.Founded in 2019, CleanCo Ventures Limited is based in London, UK, and focuses on the production of alcohol-free spirits that provide a similar experience to traditional alcoholic beverages. The company has successfully completed two deals, with the most recent funding round occurring on October 2, 2020, where it raised GBP 7 million from Stonebridge and an individual investor. The total amount raised to date stands at GBP 7 million, valuing the company at GBP 41.17 million post-money. The company is led by CEO Billy Paretti and co-founders Spencer Matthews and Emiliyan Dobranov.CleanCo specializes in alcohol-free spirit alternatives, offering products such as Clean G (a gin alternative), Clean T (a tequila substitute), and Clean R (a rum alternative). These products are crafted to deliver authentic taste experiences for health-conscious consumers, emphasizing sustainability and the use of natural, sugar-free flavors. The company's market reach extends across the UK and Europe, targeting individual consumers, retailers, and hospitality establishments.CleanCo generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Customers can purchase individual products or curated bundles, such as themed cocktail kits. The pricing strategy is designed to attract a diverse customer base, including regular consumers and those exploring non-alcoholic options. The firm also features a loyalty program that encourages repeat purchases and enhances revenue streams.CleanCo Ventures Limited plans to utilize the GBP 7 million raised in its recent funding round to support new product development and market expansion. The company is designing new alcohol-free products aimed at capturing emerging consumer trends in the non-alcoholic beverage market. Additionally, CleanCo is targeting expansion into new geographic regions, with a focus on increasing its presence in both the UK and European markets by 2022. The funding will also help in enhancing marketing efforts and distribution channels to boost overall market reach.

## Funding rounds

- Seed, Feb 7, 2020, $2.7M — Lightspeed Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed