# ClassPass

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/classpass

- Industry: Internet
- Headquarters: New York, US
- Website: www.classpass.com
- Total disclosed funding: $508M
- Latest round: Series E (Dec 23, 2019)
- Investors on record: 19

## About

ClassPass Inc. is an innovative platform that connects users with diverse fitness and wellness facilities, enabling seamless access to various classes and services, enhancing convenience for health-conscious consumers.Founded in 2012, ClassPass Inc. is headquartered in New York, US. The company connects users with fitness and wellness facilities, allowing them to explore and book classes and services. Recent strategic moves include its acquisition by MindBody, Inc. on October 13, 2021, which aims to create a comprehensive platform for consumers and business owners. ClassPass was co-founded by Mary Biggins and Payal Pujji, while Fritz Lanman currently serves as CEO. The company has successfully raised a total of USD 285.00 mn, with the latest funding round being Series E, supported by investors including Apax Partners, L Catterton, and Temasek Holdings. ClassPass has completed 10 deals to date, achieving a current valuation of USD 1,005.13 mn.ClassPass operates a comprehensive platform that connects users with fitness and wellness facilities, offering a range of classes and salon appointments. The company's core offerings include access to various workout classes such as yoga, pilates, cycling, and high-intensity interval training, alongside beauty and wellness services that can be booked through its app. The service primarily targets fitness enthusiasts and individuals seeking convenience in their wellness routines, allowing users to explore different studios and services without long-term commitments. ClassPass originated in the United States and has expanded its reach into several international markets, including Canada, the United Kingdom, and Australia, catering to a diverse clientele of health-conscious consumers and busy professionals seeking flexibility in their fitness arrangements.ClassPass generates revenue primarily through a subscription model, where users pay for monthly access to fitness classes and wellness appointments. Clients can choose from various pricing plans based on their activity levels, which typically include options for a set number of classes or appointments each month. For instance, users may subscribe to a tier that allows them to book multiple classes at different studios without upfront fees for each individual booking. Furthermore, partnerships with fitness studios and salons enable revenue sharing, wherein ClassPass receives a percentage of the fees collected for classes reserved through its platform. This transactional model facilitates a streamlined process for both users and service providers, enhancing customer engagement while increasing the utilization of fitness and wellness facilities.In October 2021, ClassPass was acquired by MindBody, Inc., which is expected to enhance its offerings as a one-stop shop for both business owners and consumers. The acquisition will support ClassPass’s efforts to expand its services and reach new markets, although specific new product launches and geographic regions targeted for expansion have not been detailed as of now. The recent funding will be utilized to integrate services and improve the user experience, aligning with the strategic goals outlined in the acquisition rationale.

## Funding rounds

- Series E, Dec 23, 2019, $285M — Apax Partners, L Catterton, Temasek Holdings
- Series D, Jun 15, 2018, $85M — L Catterton, Temasek Holdings
- Series C, May 26, 2017, $54M — CRV, General Catalyst Partners, Temasek Holdings, GV, Thrive Capital, Acequia Capital, M13, Fifth Wall Ventures, Expanding Capital, Springboard Growth Capital
- Series B, Jun 5, 2015, $30M — General Catalyst Partners, GV, SV Angel, Thrive Capital, Fifth Wall Ventures
- Series B, Jan 28, 2015, $40M — CRV, General Catalyst Partners, Thrive Capital, Acequia Capital, Slow, BAM Ventures
- Series A, Sep 17, 2014, $12M — CRV, Acequia Capital, WME Ventures
- Seed, Mar 31, 2014, $2M — SV Angel, Techstars, Right Side Capital Management, Blazer Ventures

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series B
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Right Side Capital Management (https://capitalatlas.ai/funds/right-side-capital-management) — Seed
- Blazer Ventures — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Series A, Series B, Series C
- Acequia Capital (https://capitalatlas.ai/funds/acequia-capital) — Series A, Series B, Series C
- WME Ventures (https://capitalatlas.ai/funds/wme-ventures) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B, Series C
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series B, Series C
- Slow (https://capitalatlas.ai/funds/slow) — Series B
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Series B
- GV (https://capitalatlas.ai/funds/gv) — Series B, Series C
- Fifth Wall Ventures (https://capitalatlas.ai/funds/fifth-wall-ventures) — Series B, Series C
- Temasek Holdings — Series C, Series D, Series E
- M13 (https://capitalatlas.ai/funds/m13) — Series C
- Expanding Capital (https://capitalatlas.ai/funds/expanding-capital) — Series C
- Springboard Growth Capital (https://capitalatlas.ai/funds/springboard-growth-capital) — Series C
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series D, Series E
- Apax Partners (https://capitalatlas.ai/funds/apax-partners) — Series E