# Clarity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clarity

- Industry: Internet
- Headquarters: San Francisco, US
- Website: clarity.fm
- Total disclosed funding: $1.6M
- Latest round: Series A (Aug 12, 2016)
- Investors on record: 5

## About

Clarity is a US-based platform that connects entrepreneurs with verified experts for on-demand business advice, offering tailored guidance across various fields.Founded by Clara Lee and Fatima Rateb, Clarity operates primarily in San Francisco, US. The company provides a platform where clients can access expertise in entrepreneurship and business strategy. Clarity completed its most recent funding round in August 2016, raising USD 1.10 mn in Series A funding, bringing the total amount raised to USD 1.10 mn.Clarity provides a platform designed to connect entrepreneurs with verified experts across various fields to facilitate on-demand business advice. Their core offerings include access to a diverse community of experienced professionals who specialize in areas such as entrepreneurship, business strategy, marketing, and social media. Clients can browse the platform to find experts suited to their specific needs, request consultations, and engage in direct phone calls for tailored guidance. The platform serves a wide range of users from emerging startups to established businesses seeking expert insights to enhance their operations and achieve growth. Clarity's services are utilized internationally, with customers leveraging the platform in markets such as North America, Europe, and Asia.Clarity generates revenue through a per-minute charging structure for consultations between experts and clients. When a user selects an expert and requests a call, they are pre-charged for the estimated duration of the conversation based on the expert's established rate. After the call, the final charge is adjusted according to the actual call length, ensuring a transparent pricing model. This transactional framework supports both B2B and direct-to-consumer engagements, allowing individuals and organizations to access expert advice on-demand. The platform's success is reflected in the significant volume of completed calls and positive ratings from users, which highlight the value of the consultations provided through their service.Clarity aims to expand its platform by developing new features and enhancing user experience based on customer feedback. The company targets growth in emerging markets in Asia and Europe by the end of 2023, leveraging the recent funding to bolster marketing efforts and build partnerships with regional experts. The funds raised in August 2016 from Series A financing will be allocated towards these strategic initiatives, paving the way for increased service offerings and broader international reach.

## Funding rounds

- Series A, Aug 12, 2016 — SOSV
- Seed, Dec 4, 2012, $1.6M — 500 Global, Baseline Ventures, Freestyle VC, Real Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed
- Real Ventures — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Series A