# Clarity Movement Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clarity-movement

- Industry: Environmental Services
- Headquarters: Berkeley, US
- Website: www.clarity.io
- Total disclosed funding: $15M
- Latest round: Series A (Feb 10, 2022)
- Investors on record: 13

## About

Clarity Movement Co. develops low-cost air quality monitoring solutions through its flagship product, the Clarity Node-S, enabling effective measurement of pollutants for diverse clients.Founded in 2014 in Berkeley, US, Clarity Movement Co. specializes in air quality monitoring solutions. The founders, Baljot Singh, David Lu, and Paolo Micalizzi, have developed a strategic focus on providing accessible air quality data. The company's recent funding round was a Series A, in which they raised USD 7.75 mn on February 10, 2022, from several investors including Amasia and SOSV. Clarity has successfully completed 5 deals, and its current valuation is USD 20.111 mn.Clarity Movement Co. specializes in low-cost air quality monitoring solutions through its flagship product, the Clarity Node-S, and its associated multi-gas modules. The Node-S is a self-powered, modular air quality monitoring device capable of measuring key pollutants such as PM 2.5 and NO2. The Multi-Gas Module further expands its capabilities to include real-time measurements of CO, O3, NO2, NO, and NOx. These products are designed for a diverse client base, including government agencies, educational institutions, and community organizations, allowing them to monitor air quality effectively in various settings such as schools, hospitals, and urban environments. Clarity's technology has been deployed in over 250 cities across more than 85 countries, catering to markets in North America, Europe, Asia, and beyond, with notable implementations in London, Paris, and Manila.Clarity Movement Co. operates on a Sensing-as-a-Service? business model, providing comprehensive air quality monitoring solutions that encompass hardware, cloud software, data management, and expert project support. Revenue is generated through a subscription model, where clients pay an upfront service fee for their air quality monitoring needs, eliminating unexpected costs associated with software purchases or add-on warranties. This model allows clients to access a wide array of services, including real-time data visualization through Clarity's user-friendly Dashboard and OpenMap platforms. While specific pricing details for individual products or services are not disclosed, the focus on affordability and flexibility positions Clarity as an accessible solution for various industries and community projects, enabling clients to engage in environmental monitoring without significant capital expenditure.Clarity Movement Co. plans to leverage its recent funding of USD 7.75 mn from the Series A round to further develop its product offerings and expand into new markets. The funding will support the design and launch of new air quality monitoring products aimed at enhancing monitoring capabilities. Specific target markets for expansion include additional cities in Europe and Asia by the end of 2023, further solidifying Clarity's international presence in environmental monitoring.

## Funding rounds

- Series A, Feb 10, 2022 — SOSV
- Series A, Feb 10, 2022, $7.8M — SOSV, LAUNCH, Kickstart Ventures, Amasia, Heroic Ventures, Spero Ventures, Groundswell Ventures, Volta Circle, Toy Ventures, Soundproof Ventures, The Climate Syndicate
- Series A, Jul 1, 2018, $5M — Tencent Investment, SOSV, Amasia, Blue Bear Ventures, Spero Ventures
- Series A, Aug 12, 2016, $2.1M — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Series A
- Tencent Investment — Series A
- Amasia (https://capitalatlas.ai/funds/amasia) — Series A
- Blue Bear Ventures (https://capitalatlas.ai/funds/blue-bear-ventures) — Series A
- Spero Ventures (https://capitalatlas.ai/funds/spero-ventures) — Series A
- LAUNCH (https://capitalatlas.ai/funds/launch) — Series A
- Kickstart Ventures (https://capitalatlas.ai/funds/kickstart-ventures) — Series A
- Heroic Ventures (https://capitalatlas.ai/funds/heroic-ventures) — Series A
- Groundswell Ventures (https://capitalatlas.ai/funds/groundswell-ventures) — Series A
- Volta Circle (https://capitalatlas.ai/funds/volta-circle) — Series A
- Toy Ventures (https://capitalatlas.ai/funds/toy-ventures) — Series A
- Soundproof Ventures (https://capitalatlas.ai/funds/soundproof-ventures) — Series A
- The Climate Syndicate — Series A