# Clarity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clarity-4

- Headquarters: London, UK
- Website: www.onclarity.com
- Total disclosed funding: $12M
- Latest round: Series A (Sep 16, 2025)
- Investors on record: 9

## About

Founded in 2022 and based in London, Clarity specializes in AI-driven customer support solutions that enhance customer interactions through intelligent feedback management.Clarity focuses on providing advanced AI customer support mechanisms. The company was founded in 2022 in London, UK. It raised USD 12.00 mn in Series A funding on September 16, 2025, with major investors including Prosus Ventures and STV. The founder's background is not provided, but the firm has executed one deal to date.Clarity primarily offers AI-driven customer support solutions designed to enhance customer interactions and leverage customer feedback for actionable insights. Its core product, Agentic Customer Service, utilizes smart AI support to deliver accurate responses based on a comprehensive knowledge base. The platform integrates various customer feedback channels, including social media, surveys, and support interactions, allowing organizations to identify trends and track sentiment effectively. Clarity emphasizes security with enterprise-grade encryption, ensuring compliance with GDPR, SOC 2, and HIPAA standards, enabling secure deployment in sectors such as retail and technology. Its products are marketed in key regions, focusing significantly on North America and Europe.Clarity operates on a subscription-based revenue model, enabling clients to access its suite of AI customer support tools and analytics services through B2B transactions. Clients subscribe to various tiers tailored to their needs, which include features such as AI agents for automated responses and customer feedback analytics. This model allows organizations to scale their use of Clarity's products based on ongoing requirements, capitalizing on the growing importance of customer feedback management.In September 2025, Clarity AI, Inc. raised USD 12.00 mn in Series A funding to expand its applied-AI teams in New York, London, and Riyadh. The funding will support upcoming product launches aimed at enhancing their AI capabilities and customer support offerings. The company is targeting further expansion into new geographic markets, leveraging its recent capital to strengthen its presence and effectiveness in the AI-driven customer support sector.

## Funding rounds

- Series A, Sep 16, 2025, $12M — Wamda Capital, Prosus Ventures, Propeller, Neo Ventures, STV, Phaze Ventures, Tech Invest Com, Sukna Ventures, Oraseya Capital

## Investors

- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Series A
- Prosus Ventures (https://capitalatlas.ai/funds/prosus-ventures) — Series A
- Propeller — Series A
- Neo Ventures — Series A
- STV (https://capitalatlas.ai/funds/stv) — Series A
- Phaze Ventures (https://capitalatlas.ai/funds/phaze-ventures) — Series A
- Tech Invest Com (https://capitalatlas.ai/funds/tech-invest-com) — Series A
- Sukna Ventures (https://capitalatlas.ai/funds/sukna-ventures) — Series A
- Oraseya Capital (https://capitalatlas.ai/funds/oraseya-capital) — Series A