# Clarify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clarify

- Industry: Software
- Headquarters: Austin, US
- Website: www.clarify.io
- Total disclosed funding: $1M
- Latest round: Seed (Oct 29, 2014)
- Investors on record: 2

## About

Based in Austin, Texas, Clarify, Inc. provides an operational data engine that converts operational technology data into actionable insights, enhancing efficiency for industrial companies across various sectors.Clarify, Inc. is an operational data engine company that focuses on transforming operational technology data. Founded in 2014 by Bernt-Johan Bergshaven, Ivo Rothschild, Kjell Husby, Lokman Mansor, and Nima Salke, it is headquartered in Austin, Texas, US. The company has completed 3 deals, with the most recent being a Seed funding round on October 29, 2014, where it raised USD 1.000 mn from Projector Ventures, Silverton Partners, and other investors. CEO Tore Hagtun leads the company as it continues its development in the data management landscape.Clarify provides a comprehensive operational data engine designed to transform operational technology (OT) data into actionable insights for ambitious industrial companies. The platform enables frontline workers to optimize site and asset operations, enhance problem-solving capabilities, and drive continuous improvement. Key product offerings include a complete software system that integrates apps and APIs, facilitating the management, contextualization, and structuring of data across various systems and formats. Clarify serves a diverse client base across industries such as agriculture, aquaculture, manufacturing, and maritime, empowering organizations to avoid downtime, increase efficiency, and derive greater value from their machinery and hardware. The company's products are utilized in various geographical markets, including Europe, North America, and Asia, where they address the urgent need for rapid data flow from sensor arrays to analytical processes.Clarify operates on a revenue model primarily centered around subscriptions and partnerships with industrial clients. The business facilitates transactions through a B2B approach, where clients subscribe to the software services based on their specific operational needs. Clients often engage in long-term agreements to access Clarify’s suite of tools for data management, analytics, and AI integration. Payment structures are typically outlined in these agreements, covering tiered pricing plans that reflect the scale and complexity of data operations. Key services include high-performance data storage and analytics capabilities, which are integral to the operational efficiency of clients.As of October 2014, following its Seed funding round, Clarify is focused on expanding its product offerings and market reach. Plans include launching new software tools designed to enhance data integration and analytical capabilities by the end of 2024. The company aims to penetrate additional markets in South America and Southeast Asia, targeting these regions for expansion by 2025. The recent funding of USD 1.000 mn will be allocated towards product development, market entry strategies, and scaling operations to support this growth.

## Funding rounds

- Seed, Oct 29, 2014, $1M — Silverton Partners, Projector Ventures

## Investors

- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Seed
- Projector Ventures — Seed