# Clarifruit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clarifruit

- Industry: Software
- Headquarters: Rishon LeZiyyon, Israel
- Website: www.clarifruit.com
- Total disclosed funding: $16M
- Latest round: Series A (Nov 16, 2022)
- Investors on record: 4

## About

Clarifruit Ltd. is an innovative technology company specializing in AI-driven quality control solutions for the fresh produce industry, enhancing quality assurance and operational efficiency for growers and suppliers.Founded in 2017 in Rishon LeZiyyon, Israel, Clarifruit Ltd. focuses on providing quality control solutions tailored for the fresh produce sector. The company, co-founded by Avi Schwartzer and Elad Mardix, has successfully raised USD 12.00 mn in Series A funding on November 16, 2022, with investors including Champel Capital and Firstime Ventures. This funding is part of a larger USD 15.00 mn round that aims to boost their operational capacity.Clarifresh offers an AI-powered quality control platform specifically designed for the fresh produce industry. This technology enables growers to standardize inspections and streamline quality control procedures, improving productivity through automation. It caters to various stakeholders, including growers, wholesalers, marketers, and retailers, ensuring consistent quality across markets such as North America and Australia while addressing quality management and food waste reduction.Clarifresh generates revenue through strategic partnerships and subscription-based models tailored for clients in the fresh produce sector. Their solutions optimize operational efficiency and profitability, with pricing structured around annual subscriptions for access to advanced reporting and analytics. This business model helps clients minimize waste and enhance product quality, contributing to improved revenue streams within the supply chain.Following its latest funding round on November 16, 2022, where Clarifruit secured USD 12.00 mn in Series A funding, the company plans to allocate resources to hire additional teams and expand its market presence globally. They aim to enhance their product offerings and target new geographic regions, leveraging their technology to support quality control processes across different markets.

## Funding rounds

- Series A, Nov 16, 2022, $12M — Firstime, Champel Capital, Kubota Corporation, NevaTeam Partners
- Seed, Jan 30, 2020, $3.5M — Firstime

## Investors

- Firstime (https://capitalatlas.ai/funds/firstime) — Seed, Series A
- Champel Capital (https://capitalatlas.ai/funds/champel-capital) — Series A
- Kubota Corporation — Series A
- NevaTeam Partners (https://capitalatlas.ai/funds/nevateam-partners) — Series A