# Clare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/clare

- Industry: Consumer Products
- Headquarters: Beverly, US
- Website: www.clare.com
- Total disclosed funding: $10M
- Latest round: Series A (Feb 10, 2022)
- Investors on record: 6

## About

Clare, Inc. is an innovative online paint retailer that specializes in eco-friendly, high-quality paint products and supplies tailored for residential use, striving to enhance the painting experience for consumers.Founded in 2017 by Nicole Gibbons and Orlando Smith, Clare, Inc. operates from Beverly, US, providing an online platform for paint and related products. The firm has successfully completed 3 deals and raised USD 8.00 mn in Series A funding as of February 10, 2022, led by MarcyPen Capital Partners, with First Round Capital also participating. This funding will support Clare's strategic initiatives moving forward.Clare is a modern online paint retailer specializing in high-quality, eco-friendly paint and supplies for residential use. The company offers an ultra-premium paint line that is distinguished by its zero VOC formulation and GREENGUARD Gold Certification, ensuring a healthier indoor environment. Clare's core products include interior and exterior paints, ceiling paints, primers, and painting supplies, designed for user-friendliness and excellent coverage and durability. The company simplifies the painting process for homeowners and renters by providing a curated selection of colors, easy-to-use paint swatch stickers, and personalized color advice through their Clare Color Genius™ quiz. Clare primarily serves DIY enthusiasts and homeowners across the United States, with a focus on urban markets where convenience and home improvement are priorities.Clare generates revenue through direct-to-consumer sales of its paint and related products via its e-commerce platform. The company’s transaction structure is primarily B2C, with customers placing orders online for individual products such as paint cans and supplies, and offering free shipping on orders exceeding USD 150. The pricing strategy includes discounts for larger orders, such as free shipping on swatch orders of five or more. Clare’s flagship products, characterized by their vibrant color palettes and sustainable formulations, appeal to environmentally conscious consumers. The company’s revenue model is supported by promotional campaigns that encourage repeat purchases and foster customer loyalty through a seamless shopping experience from selection to delivery.In February 2022, Clare, Inc. raised USD 8 million in Series A funding, primarily to support the next phase of growth, including product expansions, scaled marketing efforts, and hiring a new team. The company plans to introduce new product lines and expand into additional markets, targeting urban regions across the United States by the end of 2023.

## Funding rounds

- Series A, Feb 10, 2022, $8M — First Round Capital, MarcyPen Capital Partners
- Seed, Dec 20, 2017, $2M — First Round Capital, Brooklyn Bridge Ventures, Bullish Partners, Imaginary Ventures, Able Partners

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- Bullish Partners (https://capitalatlas.ai/funds/bullish-partners) — Seed
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed
- Able Partners (https://capitalatlas.ai/funds/able-partners) — Seed
- MarcyPen Capital Partners (https://capitalatlas.ai/funds/marcypen-capital-partners) — Series A