# Claravine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/claravine

- Industry: Software
- Headquarters: Lehi, US
- Website: www.claravine.com
- Total disclosed funding: $24M
- Latest round: Series B (May 11, 2022)
- Investors on record: 6

## About

Claravine, Inc. is a marketing data standards platform that enhances the accuracy and management of marketing data across organizations, enabling effective measurement and performance improvement.Founded in 2012 and headquartered in Lehi, US, Claravine, Inc. provides a unified platform for marketing data. The company has secured a total of USD 2.3 mn in funding through a Series B round, with the latest deal concluded on June 15, 2023. Verl Allen serves as CEO.Claravine specializes in providing a comprehensive marketing data standards platform designed to optimize the management and accuracy of marketing data across organizations. The core product offerings focus on creating a shared language and standardized processes for data handling, which enable teams to measure results consistently and enhance performance. Key functionalities include the automation of data flows, ensuring data consistency across global operations, and improving collaboration among teams. These offerings cater primarily to enterprise brands and marketing agencies engaged in campaign tracking, content and creative management, and media operations. Claravine's products are utilized by a diverse clientele across various geographical markets, including North America, Europe, and Asia, helping organizations streamline their marketing efforts and enhance the overall customer experience.Claravine generates revenue primarily through subscription-based models, offering clients access to its marketing data standards platform and associated services. Typical transactions involve businesses subscribing to various service tiers, which may include different levels of functionality based on their specific needs, such as campaign tracking or data harmonization. Clients, ranging from large enterprises to marketing agencies, pay for these services on a recurring basis, ensuring ongoing access to the platform’s capabilities. The company’s flagship offerings, including its data standards solutions and integrations with other marketing technologies, form the backbone of its revenue generation.In June 2023, Claravine, Inc. raised USD 2.3 million in Series B funding, which will be utilized to enhance their product offerings and expand into new markets. The company plans to launch new products that improve data management efficiency and aims to penetrate additional markets in Europe and Asia by the end of 2024.

## Funding rounds

- Series B, May 11, 2022, $16M — Peninsula Ventures, Grayhawk Capital, Five Elms Capital, Kickstart, Silverton Partners, Next Frontier Capital
- Series A, Sep 3, 2020, $5M — Peninsula Ventures, Grayhawk Capital, Kickstart, Silverton Partners, Next Frontier Capital
- Seed, Apr 30, 2018, $3.9M — Kickstart, Silverton Partners

## Investors

- Kickstart (https://capitalatlas.ai/funds/kickstart) — Seed, Series A, Series B
- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Seed, Series A, Series B
- Peninsula Ventures (https://capitalatlas.ai/funds/peninsula-ventures) — Series A, Series B
- Grayhawk Capital (https://capitalatlas.ai/funds/grayhawk-capital) — Series A, Series B
- Next Frontier Capital (https://capitalatlas.ai/funds/next-frontier-capital) — Series A, Series B
- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series B