# Cladwell

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cladwell

- Industry: Internet
- Headquarters: Cincinnati, US
- Website: www.cladwell.com
- Total disclosed funding: $1.5M
- Latest round: Seed (May 18, 2016)
- Investors on record: 2

## About

Cladwell specializes in an AI-driven smart closet app that helps users manage their wardrobe efficiently, providing personalized outfit recommendations based on user preferences and weather conditions.Founded in 2012 in Cincinnati, US, Cladwell offers a digital platform designed to streamline wardrobe management. The app assists users in curating their clothing collections and selecting outfits tailored to their personal style. Cladwell was co-founded by Christopher Merchich, Erin Flynn, and Tim Brunk, with Erin Flynn currently serving as CEO. The company has completed five funding transactions, raising a total of USD 1.00 mn, with the most recent funding event occurring on April 25, 2017.Cladwell primarily offers an AI-driven smart closet app designed to assist users in creating and managing a capsule wardrobe. This digital platform enables users to curate their clothing collections, facilitating effortless outfit selection tailored to individual styles and preferences. The app functions by analyzing users’ existing clothing items, providing daily outfit recommendations based on personal preferences and weather forecasts. Cladwell's target audience includes individuals looking to simplify their daily wardrobe choices, enhance their personal style, and reduce wardrobe clutter, notably appealing to environmentally conscious consumers who are seeking sustainable fashion solutions. The app is available across various geographical markets, including the United States, Canada, and select European countries, catering to a diverse user base.Cladwell generates revenue primarily through a subscription model for its app, which offers users access to premium features and personalized styling services. The company engages in direct-to-consumer transactions, allowing users to subscribe on a monthly or annual basis, thereby establishing a steady revenue stream. Specific pricing plans are tailored to different service tiers, enabling users to choose the level of access that best fits their needs. Cladwell’s flagship service is its AI stylist feature, which enhances the user experience by delivering personalized recommendations and outfit ideas. By focusing on individual consumers rather than B2B partnerships, Cladwell ensures that its revenue model aligns with the growing trend of personalizing digital retail experiences.Cladwell plans to utilize the USD 1.00 mn raised in April 2017 to enhance its platform and expand its product offerings. The company is currently developing new features for its app, with a focus on improving user experience and increasing engagement. Additionally, Cladwell aims to penetrate new markets, particularly in Europe and Asia, with a targeted launch in 2024. These initiatives are designed to support Cladwell's growth strategy and broaden its global footprint.

## Funding rounds

- Seed, May 18, 2016, $0.1M — 500 Global
- Seed, Sep 3, 2014, $1.4M — Queen City Angels

## Investors

- Queen City Angels (https://capitalatlas.ai/funds/queen-city-angels) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed