# Citrus Lane

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/citrus-lane

- Industry: Consumer Products
- Headquarters: Mountain View, US
- Website: www.citruslane.com
- Total disclosed funding: $6.6M
- Latest round: Series A (Apr 24, 2012)
- Investors on record: 2

## About

Citrus Lane is a subscription service focused on providing curated boxes of products for children and parents, delivering high-quality items that enhance family life.Citrus Lane operates as a subscription service that delivers tailored boxes for children, providing essential products for parents. The company was acquired by Care.com on July 17, 2014, for USD 31 mn. It is based in Mountain View, US, and has completed a total of 4 deals. The latest funding round was an Add-on Trade Sale led by Care.com, Inc., raising a total of USD 5.10 mn to date.Citrus Lane specializes in subscription boxes for children, focusing on delivering curated products that cater to the needs of parents and their children. The offerings include a variety of items, from toys to educational materials, aimed at enhancing the parenting experience. The service is designed to support families in selecting high-quality products that promote child development and engagement, thereby ensuring satisfaction among its subscribers.Citrus Lane generates its revenue through a subscription-based model, where customers pay for monthly curated boxes filled with products for their children. Each subscription is structured around an annual contract, allowing for flexibility in service tiers that cater to different budget levels and preferences. The pricing is aligned with the quality of items included, which are aimed at providing value to parents and families.Following its recent acquisition by Care.com, Citrus Lane plans to expand its product offerings by introducing new themed boxes tailored to specific age groups and developmental stages. The company intends to enter additional markets across North America and Europe by the end of 2015, leveraging the funding from the recent USD 31 mn acquisition to enhance its marketing efforts and product development. This strategy aims to strengthen its presence in the competitive subscription box market and attract a wider customer base.

## Funding rounds

- Series A, Apr 24, 2012, $5.1M — Granite Asia, Greylock Partners
- Seed, Jul 22, 2011, $1.5M — Greylock Partners

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed, Series A
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A