# CitoPlus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/citoplus-pty

- Industry: Financial Services
- Headquarters: Melbourne, Australia
- Website: www.citoplus.com.au
- Latest round: Series A (Nov 19, 2024)
- Investors on record: 2

## About

Based in New South Wales, Australia, and founded in 2021, CitoPlus Pty Ltd operates as financial technology company offering a platform, CitoPlus to simplify the commercial loan process. In November 2024, CitoPlus raised series A funding co-led by investors NAB Ventures and 1835i. The firm as of January 2025, is led by its co-founders, Graham Strain and Richard Winkett.

CitoPlus offers a digital platform designed to streamline commercial lending for brokers and their clients. The platform automates the collection of key data from over 15 leading information providers, pre-filling loan deals to assist brokers in assessing and structuring offers. It includes tools for preparing credit memorandums and application forms, reducing manual workload. The primary users are small to medium-sized enterprises (SMEs) and commercial brokers in Australia.

CitoPlus generates revenue through a subscription-based model, where commercial brokers pay for platform access.

The company plans to utilize the November 2024 funding to accelerate growth given its rising broker adoption and expand number of partnerships with lenders and aggregators across the industry.

## Funding rounds

- Series A, Nov 19, 2024 — NAB Ventures, 1835i

## Investors

- NAB Ventures (https://capitalatlas.ai/funds/nab-ventures) — Series A
- 1835i (https://capitalatlas.ai/funds/1835i) — Series A