# Citizens of Soil

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/citizens-of-soil

- Industry: Food
- Headquarters: London, UK
- Website: www.citizensofsoil.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Mar 20, 2025)
- Investors on record: 1

## About

Citizens of Soil is a UK-based company that produces and distributes premium extra virgin olive oils, highlighting sustainability and traceability in their sourcing practices.Citizens of Soil specializes in the production and distribution of extra virgin olive oil from regenerative farms. Founded in 2020 in London, UK, the company has completed one deal to date. Their most recent funding round was a Seed round in March 2025, where they raised GBP 1.8 million led by FIGR Ventures. The company was founded by individuals passionate about sustainable agriculture, although specific details about the founders' previous ventures are not available.Citizens of Soil specializes in the production and distribution of premium extra virgin olive oils sourced directly from regenerative farms, emphasizing sustainability and traceability in their supply chain. Their core offerings include a subscription-based Olive Oil Club that allows customers to receive curated selections of different oils monthly, enhancing culinary experiences with distinguished flavors from various regions, including Greece, Spain, and Italy. The company's products cater to both individual consumers and culinary professionals who prioritize high-quality ingredients. Citizens of Soil also promotes educational resources related to olive oil, such as nutrition guides and seasonal recipes, fostering a deeper understanding of the product and its uses. Geographically, the company's products are marketed primarily in North America and Europe, appealing to health-conscious and environmentally aware consumers who value transparency in food sourcing.Citizens of Soil's revenue model is primarily driven by direct-to-consumer subscriptions and one-time purchases through their online platform. Customers can join the Olive Oil Club for a recurring fee, which provides them with regular deliveries of curated olive oils, priced at approximately USD 20 per month, alongside options for various gift memberships and individual product purchases. The company also offers unique sets, such as refill packs and exclusive seasonal selections, designed to encourage repeat purchases and customer loyalty. Transaction structures include individual sales and subscription plans, enabling customers to engage with the brand in multiple ways. By prioritizing relationships with small-scale farmers and implementing transparent pricing strategies, Citizens of Soil ensures that their offerings reflect both quality and ethical farming practices.In March 2025, Citizens of Soil raised GBP 1.8 million in Seed funding led by FIGR Ventures, which will be used to accelerate growth through new product launches, expansion of its senior leadership team, and investment in marketing to increase brand awareness. The company plans to introduce additional product lines focused on flavored olive oils and infusions by late 2025. Moreover, Citizens of Soil aims to expand its market presence by entering the Asian and Australian markets by mid-2026, targeting health-conscious consumers who appreciate sustainable food sourcing.

## Funding rounds

- Seed, Mar 20, 2025, $2.3M — FIGR Ventures

## Investors

- FIGR Ventures (https://capitalatlas.ai/funds/figr-ventures) — Seed