# Circulor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/circulor

- Industry: Software
- Headquarters: London, UK
- Website: www.circulor.com
- Total disclosed funding: $44M
- Latest round: Series B (Jun 23, 2022)
- Investors on record: 15

## About

Circulor Ltd is a UK-based company that specializes in providing innovative supply chain transparency and sustainability solutions through advanced digital tools for material traceability and monitoring.Founded in 2017 by Douglas Johnson-Poensgen, Circulor Ltd operates from London, UK, focusing on enhancing supply chain sustainability. The company has completed a total of 4 deals, with its most recent funding round being a Series B that raised GBP 20 million on June 23, 2022, led by The Westly Group. Douglas Johnson-Poensgen, who is also the CEO, has a background in advancing technological solutions in various sectors.Circulor specializes in supply chain transparency and sustainability solutions by offering a suite of digital tools that enable end-to-end traceability and monitoring of materials. Their core product, the Battery Passport, consolidates relevant data throughout the entire lifecycle of batteries, promoting circularity and low-carbon mobility. By providing real-time insights, clients can manage their supply chains more effectively, ensuring responsible sourcing and compliance with environmental standards. Circulor’s solutions are tailored for leading global companies, including Volvo Cars, Polestar, and StoreDot, and are actively deployed in various geographical markets such as Europe, North America, and Asia, catering to industries focused on electric vehicle production and sustainable resource management.Circulor's revenue model is primarily based on B2B subscriptions and partnerships with industry leaders in the automotive and battery manufacturing sectors. Clients engage with Circulor through contractual agreements that typically include access to their comprehensive digital platform, which features tools for emissions reporting, material tracking, and compliance management. These contracts enable companies to leverage Circulor's data analytics and monitoring capabilities to enhance their sustainability efforts and meet regulatory requirements. Specific pricing structures for these products and services are established through individualized agreements, reflecting the unique needs and size of each client.Following the GBP 20 million raised in Series B funding on June 23, 2022, Circulor plans to leverage these resources to expand its global presence, particularly focusing on the North American market. The company is designing new products to enhance its sustainability offerings, although specific launch dates have not been detailed. Circulor aims to establish a stronger foothold in this region to meet the growing demand for supply chain transparency solutions.

## Funding rounds

- Series B, Jun 23, 2022, $25M — The Westly Group, Volvo Group Venture Capital, 24Haymarket, Salesforce Ventures, Future Positive Capital, InMotion Ventures, SystemiQ, HG Ventures, BHP Ventures
- Series A, Jun 10, 2021, $20M — bhp, The Westly Group, TotalEnergies, Volvo Car Corporation, Plug and Play, 24Haymarket, Salesforce Ventures, Future Positive Capital, InMotion Ventures, Sky Ocean Ventures, Boeing

## Investors

- bhp (https://capitalatlas.ai/funds/bhp) — Series A
- The Westly Group (https://capitalatlas.ai/funds/the-westly-group) — Series A, Series B
- TotalEnergies — Series A
- Volvo Car Corporation — Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- 24Haymarket (https://capitalatlas.ai/funds/24haymarket) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- Future Positive Capital (https://capitalatlas.ai/funds/future-positive-capital) — Series A, Series B
- InMotion Ventures (https://capitalatlas.ai/funds/inmotion-ventures) — Series A, Series B
- Sky Ocean Ventures (https://capitalatlas.ai/funds/sky-ocean-ventures) — Series A
- Boeing — Series A
- Volvo Group Venture Capital (https://capitalatlas.ai/funds/volvo-group-venture-capital) — Series B
- SystemiQ (https://capitalatlas.ai/funds/systemiq) — Series B
- HG Ventures (https://capitalatlas.ai/funds/hg-ventures) — Series B
- BHP Ventures (https://capitalatlas.ai/funds/bhp-ventures) — Series B