# Circle In

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/circle-in-pty

- Industry: Outsourcing
- Headquarters: Melbourne, Australia
- Website: www.circlein.com
- Total disclosed funding: $4.7M
- Latest round: Seed (Mar 14, 2023)
- Investors on record: 17

## About

Founded in 2016 and based in Victoria, Australia, Circle In Pty Ltd is a business that operates a parental engagement platform. Jodi Geddes and Kate Pollard are the co-founders of the company. In April 2023, Circle In Pty Ltd raised AUD 2 million in venture funding led by Alberts, with participation from LaunchVic and Scale Investors. As of 2023, the company serves over 60 organizations, assists over 200,000 families, and has localised portals in 11 countries. 

The company offers a digital employee benefits platform with on-demand access to professional assistance for employees and their managers at all stages of life. The platform of the company provides a unique and personalized employee experience while decreasing the workloads of HR teams and managers. The Circle In platform offers over 700 resources, including data-backed and diverse contents, automated nudges, conversation guidelines, on-demand webinars, community tales to empower others, and more. The platform also has a reporting system that delivers monthly and annual insights reports, allowing employers to track KPIs and make educated decisions based on the needs of their workforce.

## Funding rounds

- Seed, Mar 14, 2023, $3.3M — Scale Investors, Platform Venture Capital, Investible, LaunchVic, Trawalla Group, Alberts, Upswell Ventures, Gravel Road Ventures, Startup Galaxy Nominee Pty Ltd, Mpc Funds Management Pty Limited, Jas Impact Capital No 4 Pty Ltd, El No 1 Pty Ltd, Hunter & Co (Vic) Pty Ltd, Alice Anderson Fund Pty Ltd, Radiata Super Pty Ltd, Saniel Ct-2M Pty Ltd
- Seed, Aug 1, 2019, $1.4M — OIF Ventures, Mpc Funds Management Pty Limited

## Investors

- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed
- Mpc Funds Management Pty Limited — Seed
- Scale Investors (https://capitalatlas.ai/funds/scale-investors) — Seed
- Platform Venture Capital — Seed
- Investible (https://capitalatlas.ai/funds/investible) — Seed
- LaunchVic (https://capitalatlas.ai/funds/launchvic) — Seed
- Trawalla Group — Seed
- Alberts — Seed
- Upswell Ventures (https://capitalatlas.ai/funds/upswell-ventures) — Seed
- Gravel Road Ventures (https://capitalatlas.ai/funds/gravel-road-ventures) — Seed
- Startup Galaxy Nominee Pty Ltd — Seed
- Jas Impact Capital No 4 Pty Ltd — Seed
- El No 1 Pty Ltd — Seed
- Hunter & Co (Vic) Pty Ltd — Seed
- Alice Anderson Fund Pty Ltd — Seed
- Radiata Super Pty Ltd — Seed
- Saniel Ct-2M Pty Ltd — Seed