# Cimulate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cimulate

- Industry: Software
- Headquarters: Boston, US
- Website: www.cimulate.ai/
- Total disclosed funding: $33M
- Latest round: Series A (Dec 18, 2024)
- Investors on record: 6

## About

Based in Boston, US, and founded in 2023 by co-founders John Andrews (CEO) and Vivek Farias, Cimulate, Inc. operates as a provider of AI-powered search tools for e-commerce businesses, focusing on customer behavior analysis and improved engagement. In December 2024, Cimulate, Inc. raised USD 28 million in Series A funding led by Spark Capital, with participation from LFX Venture Partners, Commerce Ventures, Sierra Ventures, and Caterpillar Ventures.

Cimulate specializes in AI-powered search solutions intended to improve the e-commerce customer experience. At the heart of their offerings is Cimulate CustomerGPT, a generative AI customer behavior model that leverages reinforcement learning to predict customer reactions to content and product assortments. This platform enables businesses to deliver personalized experiences that drive customer engagement and optimize for specific business objectives. By utilizing advanced conversational search capabilities, Cimulate facilitates a seamless interaction for users, ensuring that customers receive the most relevant content with every click. Their solutions cater to a diverse client base across various industries, focusing on markets such as North America, Europe, and select regions in Asia.

Cimulate operates on a subscription-based revenue model, with clients typically entering into service agreements that provide access to their suite of AI search and merchandising tools. Transactions are structured to accommodate various client needs, allowing for both B2B partnerships and direct-to-consumer engagement. The firm’s flagship offerings, notably Cimulate CustomerGPT, are central to their revenue generation, focusing on driving customer action through tailored experiences.

The company aims to expand its services into new markets in Europe and Asia by the end of 2025, enhancing its global presence and customer base.

## Funding rounds

- Series A, Dec 18, 2024, $28M — Sierra Ventures, Spark Capital, Commerce Ventures, Pillar, LFX Venture Partners
- Seed, Jun 26, 2023, $5.2M — Sierra Ventures, Caterpillar Ventures

## Investors

- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Seed, Series A
- Caterpillar Ventures (https://capitalatlas.ai/funds/caterpillar-ventures) — Seed
- Spark Capital — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A
- Pillar (https://capitalatlas.ai/funds/pillar) — Series A
- LFX Venture Partners (https://capitalatlas.ai/funds/lfx-venture-partners) — Series A