# Cider

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cider

- Industry: Retail
- Headquarters: Beijing, China
- Total disclosed funding: $130M
- Latest round: Series B (Sep 2, 2021)
- Investors on record: 4

## About

Established in 2020 and based in Beijing, China, Cider operates as an e-commerce platform bases on direct to consumer model. The company's founder, Wang Chen, was once engaged in investment work at KKR and IDG Capital. He was also the co-founder of Beijing Shangshi Xiaozhong Technology Co., Ltd.

The company's e-commerce platform uses Internet trend searches to accurately obtain user preferences, and compresses time through flexible supply chains in the production process, allowing products to reach users directly, so that merchants can quickly adjust output based on user feedback and improve production efficiency.

The company will increase investment in developing system, construct brand and expand business.

## Funding rounds

- Series B, Sep 2, 2021, $130M — Andreessen Horowitz, Greenoaks Capital, DST Global
- Series A, Jun 7, 2021 — IDG Capital, Andreessen Horowitz, DST Global

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series A, Series B
- Greenoaks Capital (https://capitalatlas.ai/funds/greenoaks-capital) — Series B