# Chowsinglive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chowsinglive

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Website: www.nourse.cn
- Total disclosed funding: $151M
- Latest round: Series B (Jul 21, 2021)
- Investors on record: 9

## About

Based in Shanghai, China and established in 2004, Chowsinglive focuses on developing and manufacturing pet related product includes pet food, pet nutrition and pet grooming products. The company has its own brands such as "Chongxing", "Weishi", "Vipite" and "Yingyang". In July 2018, Chowsinglive raised an undisclosed amount of series A+ funding from new investors Ares Management and Guangzhou Shuimu Asset Management.

The company's products cover pet food, pet nutrition, pet toiletries, pet cleaning products, pet medicine and other fields, and at the same time provide pets with overall solutions for healthy growth.

In 2018, 2019 and 2020, the company's annual sales increased by more than 60% every year.

The company will be mainly used in three aspects: supply chain construction, product R&D investment and brand building. Similarly, the company will focus on the construction and investment of the aforementioned directional businesses. In addition, it will also invest in the information construction of the pet upstream and downstream industrial chain, opening up the entire business link from production, research and development, sales to data.

## Funding rounds

- Series B, Jul 21, 2021, $31M — Vertex Ventures China
- Series B, May 25, 2021, $62M — Hony Capital, Cathay Capital, Tencent Investment, Meridian Capital, HighLight Capital, Vertex Ventures China
- Series B, Dec 4, 2020, $31M — Hony Capital, The Cathay Funds, Meridian Capital, Vertex Ventures China
- Series A, Jul 30, 2018, $12M — Ares Management, HighLight Capital
- Series A, Feb 1, 2018, $16M — HighLight Capital, Jinbang Capital

## Investors

- HighLight Capital (https://capitalatlas.ai/funds/highlight-capital) — Series A, Series B
- Jinbang Capital — Series A
- Ares Management (https://capitalatlas.ai/funds/ares-management) — Series A
- Hony Capital (https://capitalatlas.ai/funds/hony-capital) — Series B
- The Cathay Funds (https://capitalatlas.ai/funds/the-cathay-funds) — Series B
- Meridian Capital — Series B
- Vertex Ventures China (https://capitalatlas.ai/funds/vertex-ventures-china) — Series B
- Cathay Capital — Series B
- Tencent Investment — Series B