# Chord Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/chord-commerce

- Industry: Software
- Headquarters: New York, US
- Website: www.chord.co
- Total disclosed funding: $52M
- Latest round: Seed (Apr 29, 2026)
- Investors on record: 18

## About

Chord Commerce, Inc., based in the US, operates a Customer Data Platform aimed at enhancing marketing efficiency for commerce brands through data unification and actionable insights.Founded in 2019, Chord Commerce, Inc. is headquartered in New York, US, and specializes in providing a Customer Data Platform for commerce brands. The company was established by Dilpreet Kaur, Henry Davis, Narendra Soni, and Nikolai Bespalenko, with Narendra Soni serving as the CEO. Chord offers a comprehensive Customer Data Platform (CDP) specifically designed for commerce brands, aimed at unifying disparate data sources and providing actionable insights for marketing teams. The platform enables users to automate decisions, enhance targeting, and optimize campaign performance across multiple channels without the need for extensive technical expertise. Chord incorporates real-time insights and AI-driven orchestration, facilitating effective personalization and segmentation. By eliminating data silos, Chord empowers marketing teams to efficiently manage complex product catalogs and execute multi-channel campaigns, thereby improving overall decision-making and campaign velocity. The service is primarily targeted at retail marketers across North America and Europe, focusing on businesses seeking to streamline their marketing efforts and drive measurable growth.Chord operates on a subscription-based revenue model, where clients pay for access to its suite of services tailored to enhance marketing effectiveness. Transactions typically involve annual or monthly subscription fees, allowing businesses to leverage the platform's capabilities for unified data management, real-time insights, and campaign activation. The firm serves a diverse clientele that includes both B2B and B2C companies, particularly in the retail sector. Chord’s flagship offerings include its AI-powered orchestration tools and real-time data integration services, providing clients with the ability to execute targeted marketing campaigns swiftly. Revenue is generated through these subscriptions, which are structured to provide scalable solutions tailored to the unique needs of commerce marketers. In April 2026, Chord Commerce, Inc. raised USD 7 million in venture funding led by Equal Ventures, with participation from Chingona Ventures, CEAS Investments, and M13. The company plans to use the April 2026 funding to build its agent infrastructure and expand adoption among mid-market and enterprise commerce brands.

## Funding rounds

- Seed, Apr 29, 2026, $7M — M13, CEAS Investments, Equal Ventures, Chingona Ventures
- Seed, Mar 27, 2025, $5.5M — M13, Act One Ventures, GR0.com LLC
- Series A, Sep 29, 2022, $15M — Foundation Capital, White Star Capital, Eclipse Ventures, Imaginary Ventures, Bright Pixel, TechNexus Venture Collaborative, GC1 Ventures, Anti Fund
- Series A, Mar 24, 2021, $18M — Index Ventures, Foundation Capital, Forerunner Ventures, Thrive Capital, White Star Capital, Eclipse Ventures
- Seed, May 9, 2019, $7M — Index Ventures, Northzone, Forerunner Ventures, Thrive Capital, White Star Capital, Imaginary Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- Northzone (https://capitalatlas.ai/funds/northzone) — Seed
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed, Series A
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Seed, Series A
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed, Series A
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A
- Eclipse Ventures (https://capitalatlas.ai/funds/eclipse-ventures) — Series A
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series A
- TechNexus Venture Collaborative (https://capitalatlas.ai/funds/technexus-venture-collaborative) — Series A
- GC1 Ventures (https://capitalatlas.ai/funds/gc1-ventures) — Series A
- Anti Fund (https://capitalatlas.ai/funds/anti-fund) — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Seed
- Act One Ventures (https://capitalatlas.ai/funds/act-one-ventures) — Seed
- GR0.com LLC — Seed
- CEAS Investments — Seed
- Equal Ventures (https://capitalatlas.ai/funds/equal-ventures) — Seed
- Chingona Ventures (https://capitalatlas.ai/funds/chingona-ventures) — Seed