# Choozle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/choozle

- Industry: Marketing/Advertising
- Headquarters: Denver, US
- Website: www.choozle.com
- Total disclosed funding: $23M
- Latest round: Series C (May 12, 2021)
- Investors on record: 3

## About

Choozle, Inc. is a digital advertising technology company that provides a robust omnichannel platform for agencies and brands to effectively manage their media buying and campaign strategies.Founded in 2012 in Denver, US, Choozle, Inc. specializes in digital advertising solutions. The company operates as an independent entity and has not undergone significant pivots in its business model. The founders include Andrew Fischer, Debbie Balch, Jeffrey Finch, and Manny Puentes, while Adam Woods serves as the current CEO. As of May 2021, Choozle raised USD 15.00 mn in Series C funding from Boathouse Capital, bringing the total amount raised to USD 15.00 mn over 6 deals.Choozle offers a comprehensive omnichannel digital advertising platform that serves as a strategic partner for agencies and brands navigating the complexities of the media landscape. The core services include a self-service Demand Side Platform (DSP) that allows clients to manage digital advertising campaigns across various channels such as Display, Video, Audio, Connected TV, Native, Search, and Social Media. This platform streamlines media planning and buying processes, utilizing advanced audience segmentation and targeting tactics to enhance campaign effectiveness. Choozle caters to a diverse clientele, including mid-market agencies and global brands across various industries such as Automotive, Healthcare, Travel, and Nonprofit sectors, primarily serving North American and select international markets.Choozle generates revenue primarily through its self-service and managed services offerings within its digital advertising platform. Clients pay for access to the platform based on their advertising needs under a transactional structure reliant on subscription models. Clients can choose to fully manage their campaigns via the self-service option or utilize managed services, where Choozle’s experts oversee campaign execution. The revenue model scales with client advertising budgets, allowing flexibility in engagement and campaign complexity while aligning pricing plans with client goals.In May 2021, Choozle, Inc. raised USD 15.00 mn in Series C funding, which will be strategically allocated to drive customer and revenue growth through product innovations and accelerated sales and marketing efforts. The company is focused on developing new products designed to enhance platform capabilities and improve service offerings. Additionally, Choozle plans to expand its reach into new geographic markets, targeting areas in North America and select international regions. Specific timelines for these expansions are yet to be detailed, but they are integral to the company's growth strategy.

## Funding rounds

- Series C, May 12, 2021, $15M — Boathouse Capital
- Series A, Jan 10, 2017, $2.4M — Gemini Group Inc., Great Oaks Venture Capital
- Series A, Jan 21, 2015, $4.1M — Great Oaks Venture Capital
- Seed, Mar 19, 2014, $1.8M — Great Oaks Venture Capital

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed, Series A
- Gemini Group Inc. — Series A
- Boathouse Capital (https://capitalatlas.ai/funds/boathouse-capital) — Series C