# Choosy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/choosy

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.getchoosy.com
- Total disclosed funding: $5.8M
- Latest round: Seed (May 15, 2018)
- Investors on record: 6

## About

Choosy enhances online shopping by providing a personalized platform for consumers and retailers, leveraging algorithms to make tailored product recommendations that improve user experience and engagement.Founded in 2017, Choosy operates from New York, US, offering a platform that personalizes the online shopping experience. The company has attracted attention with its Seed funding round in May 2018, where it raised USD 5.4 mn led by New Enterprise Associates, alongside participation from other notable investors. The founding team includes Apostolis Garos and Jessie Zeng, who have a background in technology and innovation, contributing to the company's evolving strategies and offerings.GetChoosy provides a unique platform designed to streamline the online shopping experience for consumers and retailers. Their core offerings include a personalized shopping assistant that leverages advanced algorithms to curate product recommendations based on user preferences and shopping behavior. This service enhances the shopping experience by making it more efficient and helps users discover new products tailored to their tastes. GetChoosy primarily targets e-commerce businesses, partnering with retailers across North America and Europe to increase customer engagement and conversion rates. The platform integrates seamlessly with retailers' existing online stores, enhancing satisfaction and loyalty.GetChoosy's revenue model is based on partnerships with e-commerce retailers, utilizing performance-based transactions. Retailers incur fees based on sales generated through the platform, ensuring a cost-effective relationship that aligns incentives. The flagship personalized shopping assistant significantly influences user purchases, fostering a sustainable revenue stream tied to the success of retail partners through potential tiered pricing or flat fees for premium features.Following the Seed funding round on May 15, 2018, Choosy plans to enhance its platform with new features aimed at improving user engagement. The funds will be utilized to expand into additional markets, including specific plans to increase their presence in Europe and Asia by 2022. The expansion strategy will leverage the recent investment to accelerate product development, focusing on launching an updated version of their personalized shopping assistant designed to better serve a broader audience. This strategic approach aims to strengthen partnerships with new retailers and enhance the shopping experience significantly.

## Funding rounds

- Seed, May 15, 2018, $5.4M — New Enterprise Associates, Forerunner Ventures, Entrepreneurs Roundtable Accelerator, Innovation Global Capital, Supernode Ventures, XFactor Ventures
- Angel, Dec 31, 2017, $0.3M — Entrepreneurs Roundtable Accelerator, Supernode Ventures, XFactor Ventures

## Investors

- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Angel, Seed
- Supernode Ventures (https://capitalatlas.ai/funds/supernode-ventures) — Angel, Seed
- XFactor Ventures (https://capitalatlas.ai/funds/xfactor-ventures) — Angel, Seed
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed
- Innovation Global Capital (https://capitalatlas.ai/funds/innovation-global-capital) — Seed